**Basic purpose of the job** The main purpose of this Website Improvement lead role is to conduct the followings in collaboration with internal and external stakeholders. 1: take responsibility of leading projects of developing new functionalities or new content pages for particular brands 2: contribute to develop and implement new overall owned site and omni-channel strategy 3: take responsibility for the entire processes of website membership registration, management and membership increase across brands (including consent management) This role requires not only the experience of encouraging sales reps to implement digital strategy at pharmaceutical companies but also the agility to quickly catch up and adapt with website function, website operation process and changing business needs of each TA. Additionally, Project Management experience to improve efficiency is required. **Accountabilities** 1 Functional Development: Develop and implement new website features and functionalities to enhance user experience and engagement of particular brands 1.1 Manage demand of new functionalities and new contents of particular brands in an efficient and effective manner 1.2 Manage development process of particular brands in an efficient and effective manner 1.3 Continuously contribute to improve operation process based on changes in business situation and circumstances 2 Performance Monitoring: Monitor website performance, including traffic, user engagement, and conversion rates, and generate reports to track progress. 2.1 Define the requirement of actionable performance reports of particular brands 2.2 Consult with TA of particular brands by interpreting performance reports 2.3 Continuously contribute to improve website contents or campaign process based on changes in business situation and circumstances 2.4 Plan new overall owned site and omni-channel strategy 3 Membership management: Lead membership registration, management process and membership increase projects(including consent management process) 3.1 Lead membership registration process based on feedbacks from sales department 3.2 Establish membership management process and improve member engagement(including consent management process) 3.3 Plan and implement membership increase projects in an efficient and effective manner through collaboration with each marketing and sales team **Regulatory and / or Organisational Requirements** • Follows government regulations and company standard operating procedures. • Be compliant and acts within ethics at all times. **Job Complexity** The position would have various touch points across all levels including senior leadership, within NBI and global BI. This role requires the ability to have strong stakeholder management across multiple division/departments through effective communication. This position will work across a matrix organization and as a change agent, will need to effectively influence without authority. **Interfaces** Roles within Campaign Management group, CXE Department, HPO division, Respective BU, Brand, TA, IT, Legal, Finance and Purchasing. Outside of NBI:Vendors **Job Expertise** Digital Marketing: Knowledge of digital marketing strategies, including email marketing for enhancing membership engagement Collaboration and Communication: Excellent communication skills to work effectively with cross-functional teams, including marketing and sales department. Regulatory Compliance: In-depth understanding of pharmaceutical industry regulations and compliance requirements, including data privacy laws (e.g., GDPR, HIPAA) Technical Proficiency: Knowledge of web technologies such as HTML, CSS, JavaScript, and experience with Content Management Systems (CMS) like WordPress or Drupal. Project Management: Strong project management skills to oversee website development projects, including planning, execution, and monitoring. knowledge of authentication process and membership database management **Job Impact** Boosting Membership Initiatives: Designing and managing membership programs, the Website membership activation manager increases user loyalty and retention, contributing to long-term business growth. Improving User Engagement: Through optimized content and user-friendly design, the Website membership activation manager helps increase user interaction and satisfaction, leading to higher engagement rates and better user retention. Supporting Compliance: Ensuring that the website adheres to industry regulations and data privacy laws, the role plays a crucial part in maintaining compliance and protecting sensitive information. Driving Digital Marketing Success: Implementing effective SEO strategies and digital marketing campaigns, the Website Manager directly impacts the success of online marketing efforts, leading to increased traffic and conversions. Facilitating Functional Development: By developing new website features and functionalities, the role enhances the overall user experience and supports the company's strategic goals. **Minimum Education/Degree Requirements** Bachelor’s or master’s degree **Required Capabilities (Skills, Experience, Competencies)** Language skills: • Japanese: Fluent/Native • English: Business (CEFR B2) prior experiences (either of the below 2 experiences are mandatory) • sales, marketing or digital marketing (at least 3 years) • website operation/development experiences (at least 3 years) **Recruiter : Inoue** All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.