Minimum qualifications: + Bachelor's degree or equivalent practical experience. + 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). + 3 years of experience with website analytics. + Experience managing cross-functional or cross-team projects. + Experience with site performance experimentation. Preferred qualifications: + 3 years of experience working on a subscription or e-commerce website. + Experience in key web analytics tools (e.g., Google Analytics) and testing platforms (e.g., Optimizely). + Experience in building experiment designs, measurement plans and distilling learnings. + Ability to develop and execute strategy, balance priorities and drive projects to completion. + Ability to influence and effectively collaborate with a broad set of cross-functional stakeholders. + Ability to develop and use insights and data to inform strategies, improve results and drive innovative thinking and excellent problem-solving and results-driven orientation. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. The Subscriptions and Customer Growth Marketing organization drives consumer apps and subscription growth. We partner with product engineering and insights to understand the user and bring helpful products to market while deepening the consumer relationship. On Google Fi Wireless, we believe connectivity is a fundamental need, so we are committed to network access and reliability for all. We also believe that Google is uniquely suited to provide a seamless, technically advanced network that users love. The mission of the Google Fi Growth Marketing team is to drive Fi subscriber growth through an innovative approach to acquisition and engagement. We pride ourselves on our test and learn culture and constantly partner with our cross-functional (xfn) stakeholders and across all marketing channels to maximize the impact of our efforts. Our scope is expanding all the time and the opportunities to push the boundaries are plentiful. We are a small yet mighty team with a huge focus on impact and team culture. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google (https://careers.google.com/benefits/) . + Create a site conversion rate optimization program, Identify conversion improvement opportunities based on site analytics, user behavior research, experience and digital best practices. Build a roadmap, socialize it with cross-functional (xfn) stakeholders and execute it to improve site conversion rate. + Own site analytics from tracking implementation to presenting performance insights to the cross-functional team. Lead development of standardized dashboards and reports for tracking overall site and traffic performance. + Improve site performance (e.g., load times etc.). + Partner with key stakeholders such as Product, Go-To-Market (GTM) Marketing, Engineers and User Experience (UX) on developing new site content and technical capabilities of the site. + Manage and lead a team of Television Commercial (TVCs) to deliver on our responsibilities. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.