Title:                           Website Editor

Reports to:              Director, Marketing

Job Summary:          The Website Editor is responsible for supporting and executing a comprehensive content strategy for heritage.org, focused on search engine optimization and target audience needs. The Editor collaborates with internal stakeholders and designers to create content and monitors content performance to make data-driven adjustments. This includes initiating, planning, analyzing, coordinating, researching, writing, and editing content across various web platforms to drive engagement and achieve marketing goals.

 

Job Duties:

Content Strategy Development:

Collaborate with the Website Manager, Director of Marketing, and internal stakeholders to define overall content strategy for heritage.org, emphasizing target audiences and voice.Suggest, establish, and maintain content pillars and topic clusters relevant to the website.Develop and implement editorial calendars with clear content timelines and publishing schedules. Research market trends, competitor analysis, and audience insights to inform content creation. Publish and highlight timely and relevant content on Heritage.org based on policy and strategic priorities and relevant external events.

Content Creation and Management:

Generate compelling content as needed for heritage.org and new web applications. Build out, maintain, and apply a heritage.org editorial style guide. Improve and standardize visual and editorial style-guide standards across Heritage web properties. Collaborate with designers and internal stakeholders to recommend and write website content, hierarchy, and navigation flow that align with the goals of new builds.

Content Performance Analysis:

Maintain the health of the website by ensuring automated tools function properly, removing expired or outdated content, verifying links, and performing regular site audits to optimize performance and user experience.Work with the Website Manager and outside vendors to optimize content for search engines (SEO) and track key content metrics like website traffic, user engagement, conversion rates, and social shares. Analyze data to identify successful content strategies and areas for improvement. 

Cross-Channel Coordination:

Integrate website content with other marketing channels like social media, email marketing, and paid advertising. Assist with content publishing and other content management tasks on multiple existing web properties, using content management systems (Drupal and WordPress) as needed.

 

Qualifications:

Education:                   Bachelor’s degree in communications, marketing, or related field

Experience:                 3 or more years of digital media experience at a corporation, non-profit, advocacy organization, or marketing/public relations firm or agency

Communication:         Outstanding verbal, copyediting, writing, and editing skills. Strong judgment of audience interests and issue newsworthiness

Technology:                Google Analytics, Chartbeat, CMS systems (Drupal and WordPress experience preferred), Microsoft Excel. Knowledge of HTML a plus

 

Other Requirements:

Understand and support the Heritage mission and vision for America, and the team’s goals and objectives.Possess an interest in public policy, current events, strategy, and project management execution, and understand how to align web content and structure with them.Excellent interpersonal and project coordination skills; proven ability to collaborate cross-functionally. Attention to detail, organized, creative, ability to think quickly and react appropriately. A keen sense of user experience and a relentless focus on putting audience needs first. 

 

Benefits and Salary:

The Heritage Foundation offers a highly competitive benefits package that includes, but is not limited to, best-in-class health care, vision, and dental insurance, employer-sponsored retirement funding, “take what you need” PTO and sick leave, 14 weeks of paid leave for new moms and 6 weeks of paid leave for new dads, among other programs.

The salary range for this role is $67,000 - $79,000 annually. This range is a good-faith estimate, and the final salary offered to a selected candidate depends on a variety of factors including, but not limited to, the candidate’s experience, education, and other qualifications; internal and external market pay for comparable jobs; and level of hire based on aforementioned qualifications.