Website & E commerce Analyst
Ford Motor Company
nullAt Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.
**Roles & Responsibilidades:**
**Website coordination:**
+ Develop and maintain, with the agency, an editorial calendar for brand sections (nameplates, launches, campaigns, innovation, etc.).
+ Coordinate with internal areas and the agency the scheduling and execution of relevant updates.
+ Review and validate that the content generated and uploaded by the agency accurately reflects the brand's messages and guidelines.
+ Approve information updates based on brand guidelines, ensuring legal compliance.
+ Coordinate with the agency the publication, updates, and removal of campaigns, promotions, and corporate news.
+ Oversee the correct visual and functional integration of landing pages, banners, and graphic resources developed and published by the agency.
+ Monitor, together with the agency, the navigation and user experience in the brand sections, proposing and validating UX/UI improvements.
+ Validate the implementation of recommendations to ensure digital accessibility and visual consistency across all devices.
+ Receive, analyze, and validate reports and dashboards prepared by the agency on the performance of the nameplate landing pages.
+ Present executive reports to the Website Manager, providing insights, conclusions, and continuous improvement proposals based on the information provided by the agency.
+ Oversee brand perception and reputation monitoring on the site through social listening and feedback via Medallia reports, coordinating corrective actions with the agency if necessary.
+ Prioritize and follow up, together with the agency, on content update or publication requests from internal clients.
+ Prioritize and follow up on website projects with the IT team, as well as work closely with the Latin American teams.
**E-commerce:**
+ Coordinated and executed nameplate publications and product launches on Ford.mx/online-purchase, ensuring accuracy and meeting global and local deadlines.
+ Managed and followed up with global teams (FBS India) for file acquisition, review, translation, and uploading to the e-commerce platform.
+ Actively collaborated with IT Support for the proper technical implementation and publication of content.
**Whatsapp Business y Chatbot:**
+ Monitoring and support: Oversee the platform's proper functioning, provide support, and train the support team.
+ Content updates and improvements: Review and optimize automated messages, quick responses, and conversational flows based on identified needs.
+ Metric analysis and reporting: Analyze performance (volume, response times, satisfaction) weekly and present monthly reports with recommendations for improvement.
+ User experience management: Collect and analyze user feedback to adjust processes and ensure an experience aligned with other digital channels.
+ Security and integration: Ensure compliance with privacy guidelines, proper integration with CRM, and automation of reports and processes.
**Requirements:**
+ Bachelor's degree in Marketing, Graphic Design, Industrial Design, communication, business, or related field
+ Good result-oriented analysis skill of business issues or opportunities based on industry, segment and customer insights.
+ At least 3 years of experience in Digital Marketing,
+ Graphic design skills, use of tools such as Photoshop, Adobe Illustrator, Canva
+ Self-starter and Ownership
+ Good communication & High Level English skills
+ Data analysis skills
+ Good team player
+ Mindset for continuous improvement and always seek for improvement.
+ Commited and highly responsible to deliver outcomes.
+ High level of corporate software management; Excel, PowerPoint, Word
+ Creativity and initiative
+ Organization capacity
+ Work under pressure and easy adaptation to change.
**Requisition ID** : 46768
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