We are seeking a skilled and innovative Webmaster to join our dynamic Marketing & Communications team. In this role, you will be responsible for overseeing our online presence, enhancing user experience and driving engagement through effective web strategies. The ideal candidate will possess a strong blend of technical expertise and creativity, with a keen understanding of analytics, marketing tools and trends, and audience. You will collaborate with the full Marketing & Communications team and departments across the organization to ensure our website and online presence align with company goals, as well as brand and audience needs. This is a hybrid position, requiring 2-3 days at our home office in Mendota Heights, MN.

Essential Job Functions/Responsibilities

Build and optimize web experiences through developing, maintaining and enhancing our web presence to ensure an engaging and seamless user experience. In collaboration with Marketing & Communications colleagues, identify content strategy needs, updates and opportunities for website enhancements using data and analytics to draw traffic and build new digital experiences. Implement non-engineering website updates, including content, design and functionality, ensuring accuracy and quality. Develop and manage landing pages, ensuring they align with visitor experience best practices. Manage performance reporting and analysis to connect web metrics to the marketing funnel, providing actionable insights and reports to elevate brand performance. Leverage web platforms and tools such as WordPress, Google Analytics, Jot forms and more to manage and optimize web content and performance. Ensure adherence to compliance and web best practices, including information architecture and analytics-driven optimization. Manage content creation and ensure that all website content is up-to-date, relevant and optimized for search engines. Administer and maintain web-based local business listings, including Google My Business. Stay up to date on the latest SEO trends and advise team members of changes that may impact the quality of website traffic, using best White Hat SEO practices. Conduct research on industry trends and competitor strategies to identify opportunities for improvement.