**About Us** Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well. Our Core Values are: + We serve faithfully by doing what's right with a joyful heart. + We never settle by constantly striving for better. + We are in it together by supporting one another and those we serve. + We make an impact by taking initiative and delivering exceptional experience. **Benefits** Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include: + Eligibility on day 1 for all benefits + Dollar-for-dollar 401(k) match, up to 5% + Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more + Immediate access to time off benefits At Baylor Scott & White Health, your well-being is our top priority. Note: Benefits may vary based on position type and/or level **JOB SUMMARY** As a Web Strategy Specialist at Baylor Scott and White Health, you will be responsible for building, editing, and optimizing webpages with consumer-centric content across BSWH websites. The ideal candidate will know how to connect user journeys, consumer research (including website analytics and SEO), and knowledge of the brand directly to business growth objectives. You will work closely with cross-functional teams to audit and assess web content as well as strategize methods of optimization. This role requires critical thinking and a keen eye for detail in terms of content, page performance, and user experience. The Web Strategy Specialist must be able to communicate their ideas and insights and be able to back decisions and recommendations with data. SALARY: The pay range for this position is $35.95/hour ($74,776/year) for those with entry-level qualifications up to $62.80 ($130,524) for those highly experienced. The specific rate will depend upon the successful candidate's specific qualifications and prior experience. **ESSENTIAL FUNCTIONS OF THE ROLE INCLUDE (but are not limited to)** + Serves as point of contact for assigned service lines and is accountable for driving performance improvement and conversion rate optimization along with business partners. Works closely with service line leaders to ensure content for designated section is reviewed regularly for accuracy, SEO performance and alignment with web strategy. + Monitors service line page performance through analytics platforms, SEO, heatmapping/session recording, and related metrics; works closely with partners in these areas to ensure highest possible page functioning + Uses critical eye to continually seek opportunities for improvement in page performance and user experience · Proposes and executes A/B testing opportunities, enhancements and updates to enhance traffic and conversion + Executes webpage layout strategy for assigned service lines and other areas of the site that is consistent with overall web goals and strategy as established by web leadership + Creates and edits webpages using customizable components and basic HTML within Sitecore content management system + Operates within the principles of Agile, consistently delivering assigned tasks within sprints. + Supports efforts to ensure a clean, consistent approach to presentation of existing and new content, especially site navigation, functionality and internal linking process. + Provides day-to-day content support for BSWH websites + Flags issues with copy/content to the Content Team or other appropriate organizational partners + Work with internal business groups to create and maintain a consistent brand image and voice. + KEY SUCCESS FACTORS + Strong analytical and measurement skills + Critical thinking and evaluation skills + Deadline and results driven + Experience in standard SEO practices + Experience using, analyzing, and acting on web analytics + Experience building and optimizing web pages using digital and content management systems + Forward thinking, resourceful and adaptable with a positive attitude and strong work ethic + Demonstrates a high-level of creativity with an eye for layout and design + Strong communication and proofing skills + Proficiency in HTML and CSS + Proficiency in standard spreadsheet, database, word processing, and presentation applications (Excel, PowerPoint, Word) **BENEFITS** + Our competitive benefits package includes the following + Immediate eligibility for health and welfare benefits + 401(k) savings plan with dollar-for-dollar match up to 5% + Tuition Reimbursement + PTO beginning Day 1 + Note: Benefits may vary based upon position type and/or level **PREFERRED QUALIFICATIONS** + 3 years working with Content Management Systems + Experience with Amplitude of similar web analytics platform + Experience with Brightedge or similar SEO platform **Belonging Statement** We believe that all people should feel welcomed, valued and supported, and that our workforce should be reflective of the communities we serve. **QUALIFICATIONS** + EDUCATION - Bachelor's + EXPERIENCE - 2 Years of Experience As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.