About Us

Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.

Our Core Values are:

We serve faithfully by doing what's right with a joyful heart.We never settle by constantly striving for better.We are in it together by supporting one another and those we serve.We make an impact by taking initiative and delivering exceptional experience.

Benefits

Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:

Eligibility on day 1 for all benefitsDollar-for-dollar 401(k) match, up to 5%Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and moreImmediate access to time off benefits

At Baylor Scott & White Health, your well-being is our top priority.

Note: Benefits may vary based on position type and/or level

JOB SUMMARY

As a Web Strategy Specialist at Baylor Scott and White Health, you will be responsible for building, editing, and optimizing webpages with consumer-centric content across BSWH websites. The ideal candidate will know how to connect user journeys, consumer research (including website analytics and SEO), and knowledge of the brand directly to business growth objectives.

You will work closely with cross-functional teams to audit and assess web content as well as strategize methods of optimization. This role requires critical thinking and a keen eye for detail in terms of content, page performance, and user experience. The Web Strategy Specialist must be able to communicate their ideas and insights and be able to back decisions and recommendations with data.

SALARY: The pay range for this position is $35.95/hour ($74,776/year) for those with entry-level qualifications up to $62.80 ($130,524) for those highly experienced. The specific rate will depend upon the successful candidate's specific qualifications and prior experience.

ESSENTIAL FUNCTIONS OF THE ROLE INCLUDE (but are not limited to)

Serves as point of contact for assigned service lines and is accountable for driving performance improvement and conversion rate optimization along with business partners. Works closely with service line leaders to ensure content for designated section is reviewed regularly for accuracy, SEO performance and alignment with web strategy.Monitors service line page performance through analytics platforms, SEO, heatmapping/session recording, and related metrics; works closely with partners in these areas to ensure highest possible page functioningUses critical eye to continually seek opportunities for improvement in page performance and user experience · Proposes and executes A/B testing opportunities, enhancements and updates to enhance traffic and conversionExecutes webpage layout strategy for assigned service lines and other areas of the site that is consistent with overall web goals and strategy as established by web leadershipCreates and edits webpages using customizable components and basic HTML within Sitecore content management systemOperates within the principles of Agile, consistently delivering assigned tasks within sprints.Supports efforts to ensure a clean, consistent approach to presentation of existing and new content, especially site navigation, functionality and internal linking process.Provides day-to-day content support for BSWH websitesFlags issues with copy/content to the Content Team or other appropriate organizational partnersWork with internal business groups to create and maintain a consistent brand image and voice.KEY SUCCESS FACTORSStrong analytical and measurement skillsCritical thinking and evaluation skillsDeadline and results drivenExperience in standard SEO practicesExperience using, analyzing, and acting on web analyticsExperience building and optimizing web pages using digital and content management systemsForward thinking, resourceful and adaptable with a positive attitude and strong work ethicDemonstrates a high-level of creativity with an eye for layout and designStrong communication and proofing skillsProficiency in HTML and CSSProficiency in standard spreadsheet, database, word processing, and presentation applications (Excel, PowerPoint, Word)

BENEFITS

Our competitive benefits package includes the followingImmediate eligibility for health and welfare benefits401(k) savings plan with dollar-for-dollar match up to 5%Tuition ReimbursementPTO beginning Day 1Note: Benefits may vary based upon position type and/or level

PREFERRED QUALIFICATIONS

3 years working with Content Management SystemsExperience with Amplitude of similar web analytics platformExperience with Brightedge or similar SEO platform

Belonging Statement

We believe that all people should feel welcomed, valued and supported, and that our workforce should be reflective of the communities we serve.

QUALIFICATIONS

EDUCATION - Bachelor'sEXPERIENCE - 2 Years of Experience