**Introduction** IBM.com **Your role and responsibilities** As a Web Strategist on the ibm.com team, you will relentlessly optimize to deliver exceptional web experiences and drive conversion. Web Strategists leverage data, research, and expertise to build captivating and curated experiences that engage clients and accelerate growth. You will collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are strategically aligned across the web experience. You will develop and execute on tactics that optimize traffic through to conversion. The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing. • Create and optimize web experiences to deliver outcomes against key business objectives. • Collaborate across Marketing and business stakeholders to define the web strategy. • Take the initiative to relentlessly optimize the web experience using data, research, and experimentation. • Understand the assigned product ecosystem and user journey. • Conduct competitive and SEO research to build and maintain sitemap. • Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders. • Be well-versed in a broad set of digital tools across web, analytics and SEO **Required technical and professional expertise** • Bachelor’s degree or equivalent experience • 8+ years of experience as a Web Strategist or agency equivalent • 1-2 years of experience as a manager • Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics, GA4 • Ability to lead a local team and collaborate with cross-functional teams across various time zones • Creative problem-solving skills • Strong project management, written and oral communicationskills **Preferred technical and professional experience** Marketing IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.