**Introduction** At IBM, work is more than just a job — it's a calling: to build, to design, to code, to consult, to create markets, to invent, and to collaborate. We are driven not simply by the desire to improve what's already there, but by the ambition to achieve what once seemed impossible. Every challenge is an opportunity, every idea a spark for something greater. Join us, and be part of a team that pushes boundaries, embraces innovation, and transforms possibilities into reality. **Your role and responsibilities** As a Web Strategist on the IBM.com team, you will be responsible for optimizing and enhancing our web experiences to drive engagement and conversion. You will work hands-on across a range of web strategy projects, applying research and insights to strengthen our brand presence, communications, and overall digital strategy. Collaborating with cross-functional teams, you will act as a critical connector between our ibm.com team and internal clients, ensuring that business needs translate into impactful digital solutions. In this role, you’ll have the opportunity to lead specific initiatives, contribute actively to team discussions, and help shape the evolution of our online presence. We’re looking for someone who is passionate about creating exceptional user experiences, eager to learn and grow, and motivated to take ownership in a fast-paced, collaborative environment. Your primary responsibilities will include: * Create and optimize web experiences that drive outcomes aligned with key business objectives. * Collaborate with marketing, design, and business stakeholders to craft and execute effective web strategies. * Take initiative to relentlessly optimize web experiences using data analysis, user research, and experimentation. * Conduct competitive analysis and SEO research to inform strategy and maintain an up-to-date, high-performing sitemap. * Establish baseline performance metrics, track key performance indicators (KPIs), and provide regular performance updates to stakeholders. **Required technical and professional expertise** * Bachelor’s degree or equivalent experience * 3-5 years of experience as a Web Strategist or agency equivalent * Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics & Google analytics * Ability to lead a local team and collaborate with cross-functional teams across various time zones * Creative problem-solving skills * Strong project management and communication skills **Preferred technical and professional experience** * Masters in marketing, advertising or design * 3+ years of experience as a Web Strategist or agency equivalent * Experience with SEO and platforms like AHREFs, Clearscope, and BrightEdge IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.