Web Specialist
Belmont University
The Web Specialist works as a member of the University Marketing & Communications (UMAC) Web team to produce assigned web marketing projects efficiently and to high creative, quality and technical standards. Position creates effective and engaging front-end design of Belmont's externally facing websites, email communications, online ads and other digital content to advance the University's brand, spread its mission, support its vision and encourage enrollment/investment.
Peak seasons for this position are at the beginning of the fall and end of the spring semesters.
Primary Position Responsibilities
Assist web team colleagues and internal clients to create responsive, accessible and engaging websites and emails that support the University's brand and marketing objectives. Work to meet established production schedules and deadlines as assigned. Proactively communicate with internal clients on job status and follow all projects through to completion. - 35%Assist in updating and managing website content using the University CMS (Content Management System) as assigned. Assist in front-end development, SEO optimization, user management/training and enforcement of University website governance policies. - 30%Continuously optimize the effectiveness of the university website through quality assurance and search engine optimization using various website analytics and usability testing. - 15%Ensure all web functions and code complies with various accessibility and privacy laws, including AAA level compliance using WCAG standards and full compliance with GDPR standards. - 10%Commit to staying abreast of industry best practices, standards, tools and techniques for site design, development and optimization in support of University marketing goals through continuous personal and professional development. - 10%
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