Manila, Philippines
18 days ago
Web Development Analyst

To work with the digital and content teams for the daily publishing and updating of relevant and engaging content across RX websites and platforms

The successful candidate will demonstrate a high level of flexibility, efficiency, rigor and understanding of the internet and web technologies. He/she will be mainly responsible in migrating Reed Exhibitions sites to the new CMS platform ensuring functionality as well as in ensuring that all tracking, tagging and SEO techniques are applied consistently using the agreed methodology, using the consistently applied tracking metrics to propose improvements and deliver optimisation. He/she shall have solid foundation in HTML and will demonstrate dynamism, proactivity and team spirit.

Accountabilities:

Daily publishing of content across RX websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.SEO re-optimization (or addition, if it’s not there). This includes checking for broken links, making sure title and image tags are in place and that agreed key words are being used.Check on key word performance and general site performance in Google Analytics and report back issues and recommendation to the Regional Demand Marketing team on a weekly basisTrack, report, and analyze website analytics and marketing initiatives and campaignsOptimize copy and landing pages for search engine marketing, performing monthly audits and reviewsProvide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with agreed KPIs.Accurately update, publish and manage content across Reed Exhibitions’ event websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.Test event website on new and various web browsers on a regular basisUpdate time references and GDPR requirements in footer of websites or other locations.Review each page on websites for consistency (fonts, photo sizes, etc.) and usabilityWork to provide recommendations to relevant teams, ensuring that best practices are applied, improved and optimisedWork with various RX teams to proactively understand the broader customer journey, ensuring that there’s alignment for tracking and messaging (working with the appropriate teams as required)Other related duties and responsibilities as needed by the business

Other Qualifications/Requirements:

Bachelor's Degree holder2-3 years of relevant experienceAny of the following (Wordpress, CMS, Linkbuilding, Form creation, Google Analytics, Keyword Research, SEO Audit, HTML, CSS, Javascript)Great listener, quick thinker, and the ability to work independently and as a teamStrong oral and written communication skillsStrong detail orientation with the ability to follow defined processesStrong time management skills

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

Please read our Candidate Privacy Policy.

Por favor confirme su dirección de correo electrónico: Send Email