JOB PURPOSE:• Drive marketing activities and build sufficient recognition of the importance of RSV prevention in all infants to achieve brand objective.推动市场推广活动，建立对RSV预防必要性的充分认知，从而实现品牌目标。JOB ACTIVITIES:• Contribute to brand plan development as a core member of the franchise team作为产品组团队核心成员贡献于品牌计划制定• Design and execute marketing campaigns in collaboration with internal and external stakeholders与内外部相关方合作共同完成市场活动策划和执行• Identify business opportunity and address customer needs together with the business promotion team与推广团队共同挖掘生意机会、回应客户需求• Product Scope: Beyfortus产品覆盖范围：乐唯初KEY ACCOUNTABILITIES:1. Manage and execute marketing activities管理和执行市场推广活动• Identify opportunities and potential platforms for HCP engagement发掘融动关键客户的机会和平台• Lead project design with clear definition of project objective, deliverable, approach, budget, timeline, etc.领导项目设计，制定清晰的项目目标、交付物、执行方式、预算、时间表等• Set up collaboration with external stakeholders, complete contracting and internal application process, and manage project execution and ensure high quality of work建立外部合作，完成签约和申请流程，管理项目执行确保项目成果质量• Develop contingency plans necessary to meet changes in the environment制定应对环境变化所需的应急计划2. Coordinate cross functional stakeholder engagement at central and regional levels协调跨部门在国家和地区层面融动利益相关方的工作• Coordinate the collaborative stakeholder engagement with clear plan, roles of each functions, and progress tracking协调关键客户覆盖的合作，明确工作计划、跨部门分工，并管理进度• Communicate with global brand team and seek necessary support与全球品牌组沟通获得必要支持• Lead marketing campaign rollout with regional KA, HA, marketing, MSL teams领导市场活动的展开，与区域KA、HA、市场、医学团队合作3. Build unbranded and branded assets制作非品牌和品牌的推广素材• Create marketing assets for external engagement and internal training创作市场推广素材，支持外部推广和内部培训• Leverage global assets where applicable and make necessary adaptation to meet local needs在适合范围内参考全球品牌素材，并做必要本土化调整满足本土需求4. Synthesize learnings dynamically and develop successful cases into applicable solutions at scale.提炼市场动态变化下的实践经验，并将成功案例发展成为可复制的解决方案助力业务• Closely follow market dynamics and customer feedbacks密切关注市场动态变化和客户反馈• Identify outstanding examples and organize sharing to foster best practice exchange挖掘突出案例并组织团队交流分享经验• Develop solution at scale for the broader team and upgrade marketing assets/activities开发可广泛应用的解决方案，升级市场物料和活动JOB-HOLDER ENTRY REQUIREMENTS:Education:Bachelor degree and above, majored in marketing, medical, pharmaceutical and biology related areas. MBA is preferredExperience & capabilities:Minimum 5 years of pharmaceutical marketing experience, new product launch experience preferredHighly experienced in media collaborationStrong project management capabilitiesTransversal leadershipExcellent interpersonal communication skillsFluent in both English and Mandarin

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