**​​Job Summary:​​** We are seeking a strategic and creative ​ **​marketing manager​** ​ to lead ​ **​target group communication planning, community engagement, and brand content development​** ​ across key digital platforms in China (Tencent, Zhihu, GEO). You will be responsible for developing and executing an annual community communication calendar, ensuring consistent brand messaging, and driving engagement with our target audiences. **​​Key Responsibilities:​​** **​​1. Target Group Communication & Activation​​** + Develop and implement targeted communication strategies to engage key audience segments. + Collaborate with cross-functional teams (e.g., product, sales, PR) to align messaging with business goals. + Monitor audience insights and adjust strategies to maximize engagement and conversion. **​​2. Community Communication Calendar & Execution​​** + Plan and manage the ​ **​annual community communication calendar​** ​, ensuring consistent and impactful touchpoints. + Execute campaigns, activations, and engagement initiatives to foster brand loyalty. + Track performance metrics and optimize strategies based on data-driven insights. **​​3. Brand Content Development & Execution​​** + Lead the creation of compelling ​ **​brand content​** ​ (articles, videos, social posts, etc.) tailored for Tencent, Zhihu, and GEO. + Ensure content aligns with brand voice, market trends, and audience preferences. + Work with agencies, designers, and copywriters to produce high-quality assets. **​​4. Platform Management (Tencent, Zhihu, GEO)​​** + Oversee content distribution and engagement strategies across key platforms. + Stay updated on platform algorithms, trends, and best practices to maximize reach. + Manage partnerships with platform representatives for enhanced visibility. **​​Qualifications & Skills:​​** + Bachelor’s degree in Marketing, Communications, or related field. + 5 **+ years​** ​ of experience in ​ **​digital marketing, community management, or brand communication​** ​ (China market preferred). + Proven track record in managing ​ **​Tencent, Zhihu, and/or GEO platforms​** ​. + Strong content creation skills with an eye for storytelling and branding. + Data-driven mindset with experience in analytics tools (e.g., Google Analytics, platform insights). + Fluent in Mandarin and English (written and spoken). **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/) Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)