The Marketing Director for RSV in China will lead the strategic development and execution of marketing strategy and initiatives for Beyfortus. This key leadership position will drive market awareness, product adoption, and business growth and collaboration with AZ in the Chinese market while contributing to Sanofi's vision of building an Immunology Powerhouse and All Infant Protection.KEY ACCOUNTABILITIES1. Strategic Marketing LeadershipDevelop and implement comprehensive marketing strategies for Beyfortus in the Chinese marketLead cross-functional teams to achieve annual financial objectives while ensuring alignment with long-term strategic goalsAnalyze market trends and leverage analytics to inform decision-making processes and identify growth opportunitiesEstablish and maintain Beyfortus' brand positioning and market presence in China2. Market Development and Business GrowthDrive market awareness and product adoption through innovative marketing initiativesDevelop and execute strategies for both private and public sectorsExplore new channels and initiatives to grow the businessIdentify and develop new customer segments and innovative approaches to reach target audiences3. Strategic Planning and Market IntelligenceDevelop deep understanding of China's vaccine market, including market size, future trends, key competitors, and government policiesLead the development of long-range strategic plans and key performance metricsDrive implementation of strategic decisions to ensure sustainable growthIdentify key development areas and deliver strategic recommendations4. Cross-functional CollaborationCoordinate with local functional teams and global stakeholders to ensure effective communication and strategic alignmentManage and uphold Beyfortus' product image and maintain strong relationships with customers and relevant authoritiesEnsure high-quality implementation of agreed business plans and marketing programsSupport all aspects of product marketing throughout the product lifecycle management5. Business Development and Partnership ManagementLead corporate partnering efforts with AZProactively identify and screen strategic alliance opportunities to enhance portfolio valueDevelop business cases to capture strategic growth opportunitiesDevelop and maintain external key relationships and networks for collaboration opportunities6. Team Leadership and DevelopmentBuild, lead, and develop a high-performing marketing teamFoster a culture of innovation, collaboration, and excellenceProvide mentorship and guidance to team membersEnsure team alignment with organizational goals and strategiesREQUIREMENTBachelor’s degree or above in Marketing, Medicine or related field, preferably with the degree of MBA;10+ years of pharmaceutical/healthcare marketing experience with at least 5 years in leadership role;Strong understanding of the Chinese healthcare system and regulatory environment;A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others;A strategic thinker who can quickly understand the China vaccine market and its driving forces;Knows the key technical and functional skills needed to do the job; understands various types of business propositions and understands how businesses operate in general; learns new methods and technical skills easily;Strong entrepreneurial mindset to explore new business opportunities and collaboration;Excellent communication skills and interpersonal skill, ability to speak up appropriately and raise issues as necessary;Demonstrated leadership, influence skills and ability to manage complexity in addressing issues;Fluent in both English and Mandarin

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