JOB PURPOSE:1. Formulate marketing strategy for responsible products, develop and enforce annual marketing plan to maintain Sanofi Vaccines as a leading player of the industry制定负责品牌的营销策略，制定和执行年度市场计划，以保持赛诺菲疫苗在业内的领先地位；2. Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensure proper strategy to execution level in each channel, including proper resource allocation by channels.树立公司的长期品牌形象，执行有效的市场项目与推广活动，确保品牌策略在各个渠道的有效执行及资源的合理分配；3. Provide full-range support for product marketing activities and deliver expected results为产品营销活动提供全面支持，交付预期结果；4. Lead local cross-functional launch team to support policy advocacy, authority engagement, and to create favourable environment for product implementation.领导当地的跨部门在政策呼吁、权威部门沟通方面的合作努力，为产品落地营造有利的外部环境KEY ACCOUNTABILITIES:1. Formulate marketing strategy for responsible products, develop and enforce annual marketing plan to maintain Sanofi Vaccines as a leading player of the industry制定负责品牌的营销策略，制定和执行年度市场计划，以保持赛诺菲疫苗在业内的领先地位1) Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation参与设计、更新长期策略计划（CSP），与管理层一道，根据业务情况确定、适时调整产品市场策略2) Formulate brand strategy and enforce annual marketing plans across all channels.制定品牌策略，并实施不同渠道的年度营销计划3) Cross functional engagement to ensure critical elements built in brand strategy, including PAMA (Access and Pricing strategy), Medical, Business Promotion, Franchise (bridge short term to long term strategy)跨职能参与，确保品牌战略中的关键要素，包括PAMA（准入和定价策略）、医学、业务推广、战略规划（将短期战略与长期战略联系起来）4) Collect and analyze market data, avail adequate market research results to identify the needs of different customers and transform such needs into market strategies and action plans收集和分析市场数据，利用充分的市场调研结果来确定不同客户需求，并将这些需求转化为市场策略和行动计划2. Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensure proper strategy to execution level in each channel, including proper resource allocation by channels.树立公司的长期品牌形象，执行有效的市场项目与推广活动，确保品牌策略在各个渠道的有效执行及资源的合理分配1) Manage responsible products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans管理负责品牌的产品，与客户及相关机构保持良好的关系，确保既定的业务计划和营销计划高质量实施2) Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standards跨部门开展合作，根据既定的目标、时间表、标准推动实施营销计划和推广活动3. Provide full-range support for product marketing activities in the following ways to deliver expected results:通过以下方式为产品营销活动提供全面支持，交付预期结果：1) Effective management in all stages of responsible product life cycles产品生命周期各阶段的有效管理2) Formulate marketing strategies across all channels制定不同渠道的市场营销策略3) Develop new channels and marketing plans for business development and evolution of operating models为业务拓展以及经营模式的演变开发新的渠道和营销计划4) Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management; able to anticipate opportunities and risks to translate industry insight to what is the implication to Sanofi vaccines business.预测外部市场变化并制定相应计划，为管理层提供重大战略变化和其他关键问题的咨询；预测机遇和风险，将行业洞察力转化为对公司疫苗业务的影响5) Monitor potential competitor products closely and adjust market strategies for related products in a timely manner严密监测潜在竞争产品，及时调整相关产品的市场策略JOB-HOLDER ENTRY REQUIREMENTS:EducationBachelor’s degree (or above) in marketing Medicine or related field or related fields of expertise, preferably with the degree of MBAExperience & knowledge:At least eight years of work experience in brand managementFamiliar with existing laws, regulations and policies on pharmaceutical products and bio productsA solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among othersTransversal Leadership - In Depth KnowledgeStrategic Planning - In Depth KnowledgeCore competencies:Independent working as a brand owner responsible for brand P&L and strategy developmentAble to travel frequently based on business request in the requirement.Able to understand the product objectives and plansHave a solid working knowledge of market research, product sales and sales promotion activitiesAble to analyze data, to evaluate promotional/tactical activities and to prepare marketing plansCross-functional and global-local working ability-Wide arrange knowledge from product later stage development, registration, clinical, market assess, policy shaping and marketing strategy knowledgeExcellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal eloquently with opinion leaders, the sales force and Management Team;Excellent transversal leadership capabilitiesGood knowledge of computer softwareFluent in both English and Mandarin

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!