Welcome page Log In VP of Loyalty Marketing ID 2025-10033 Division Marketing Employee Type Full-Time Exempt City Hanover Min Compensation USD $148,500.00/Yr. Max Compensation USD $178,200.00/Yr. Min Compensation USD $148,500.00/Yr. Max Compensation USD $178,200.00/Yr. Overview

Why We Need Your Talents:

The Vice President, Loyalty Marketing and Sales is responsible for development and implementation of standards, procedures, and formats for the overall management of player/guest database profiles, program analyses, and reports, as well as, management, strategy and leadership of event/group sales and bus/motor coach departments.

Responsibilities

Where You'll Make an Impact:

Provide reporting and analysis of players’ club, slots, promotions, special events, direct mail, and air and bus junkets in partnership with Planning and Analysis Department.Develop, implement and maintain standards and procedures for database, development, controls and maintenance.Work with IS, Marketing, and other areas, as deemed necessary, to develop procedures for tracking slot play, and effectiveness of promotions and events.Provide training, management and direction to ensure excellence in the performance of the Database Analyst.Manage department’s financial data.Review database activities with Vice President, Marketing.Meet with department directors and managers.Works with department managers and leaders in establishing Maryland Live as active member of the Community.Management, strategy and leadership of event/group sales and bus/motor coach departments.Penetrating target areas and generating volume and revenue through bus/motor coach efforts.All other duties as assigned.

 

Skills to Help You Succeed:

Broad variety of tasks and deadlines requires an irregular work schedule.Knowledge in developing and maintaining major quality, and quantity databases.Computer proficient with extensive experience with PC-based systems on AS/400 computer networks.Working knowledge of advertising agencies, direct mail houses, air junkets for tour and travelAbility to analyze and interpret departmental needs and results.Ability to use query systems as well as create new programs for profiling and analyzing.Ability to analyze and interpret departmental needs and results.Ability to use query systems as well as create new programs for profiling and analyzing. Qualifications

Must-Haves:

Seven (7) to ten (10) years’ experience in data base systems and equipment for high volume business or industry with a minimum of 2 years in a managerial role of people and processes.A 4-year degree in a related field or equivalent work experience.Must be able to obtain and maintain a valid gaming license as determined by multiple lottery agencies. 

Physical Requirements:

Ability to work extended hours across all shifts in a 24/7 work environment. What We Offer

Perks We Offer You

 

Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:Free Basic Life InsuranceFree Short Term & Long-Term Disability Generous retirement savings optionsPaid Time Off Tuition ReimbursementOn-site Wellness center for Team Members and eligible dependents (Maryland Property only)Training and pathways for career growthRobust Rewards & Recognition ProgramsAnnual Merit Based Pay Increases Discretionary Performance Bonuses Discretionary Service BonusesFree parkingFree food and discounted mealsLive! Hotel, Food & Beverage, and Entertainment Discounts

 

Life at Live!

Individuals chosen to be part of the Live! Team can expect:

 

To be part of an exciting experience unlike any other in the market.To be given the power and responsibility to put service and community first.To come together as a strong team, while valuing and celebrating our diversity.To be given the tools, resources, and opportunity to grow in their career.To work hard and have fun.Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.You will work in an environment where smoking is allowed.