VP/D - Card Acquisitions Product Strategy
Director, Product Strategy & Customer Segmentation – Credit Cards
We are seeking a senior leader to support our growing credit card business. In this critical role, the individual will lead the Acquisitions Product Strategy team for OneMain’s new and fast-growing credit card business. This leader will be responsible for customer segmentation and all aspects of product innovation and development for the card business.
A successful candidate will expand their competencies and grow their business and industry acumen, as well as demonstrate the ability to work on complex processes or projects across the end-to-end product lifecycle. They will gain knowledge to suggest new answers to old questions, develop insights, and push the traditional boundaries of the lending industry.
In the Role
Lead the development of innovative, customer-centric credit card products that address unmet needs across diverse customer segments
Develop a deep understanding of customer behaviors, motivations, and financial needs through data analysis, research, and direct feedback loops
Use advanced analytics and market intelligence to identify emerging trends, customer pain points, and whitespace opportunities for new product constructs
Translate customer segmentation insights into differentiated product features, pricing strategies, and tailored offers that drive acquisition and engagement
Champion a test-and-learn culture by designing and executing experiments to validate new product ideas, features, and customer journeys
Collaborate with cross-functional teams—including Technology, Design, Marketing, and Risk—to rapidly prototype and launch new product concepts
Build scalable frameworks for continuous product iteration based on customer feedback, performance data, and competitive benchmarking
Develop and maintain a product roadmap that aligns with strategic growth objectives and reflects evolving customer needs
Foster a culture of innovation within the team, encouraging creative thinking, bold experimentation, and data-driven decision-making
Build and develop a high-performing team of analysts focused on customer segmentation, product innovation, and strategic growth
Requirements
Bachelor’s Degree (required); Advanced Degree (preferred)
10+ years of analytics or product leadership experience, with significant exposure to credit cards and/or fintechs
5+ years of experience creating customer segmentation and product frameworks, with the ability to communicate risk/reward trade-offs to executive leadership
Proven track record of launching innovative financial products or features based on customer insights
Deep knowledge of analytical tools and techniques to drive business outcomes (preferred experience with credit cards and/or fintechs)
Experience in developing digital strategies across financial products and services
Strong communication, interpersonal, and negotiation skills to gain trust and achieve business objectives
Ability to work in a fast-paced, ever-changing environment and manage multiple stakeholders and priorities
Demonstrated ability to balance strategic thinking with operational execution
Strong team leader with a focus on employee development and a proven ability to build and lead high-performing teams
Ability to synthesize insights across different sources into a comprehensive and holistic strategy
Exhibits energy, curiosity, and the ability to frame intelligent questions to uncover issues and drive innovation