LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, convention centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE PROJECT 

University of Miami Athletics has entered into a long-term partnership with Legends to oversee corporate partnerships and multi-media rights opportunities.  As the exclusive partner for Miami Athletics, Legends will be responsible for engaging local and regional South Florida businesses, as well as national brands with unique and integrated sponsorship platforms to increase their exposure and align with the undeniably loyal and passionate Hurricanes fan base.   

THE ROLE 

The Vice President of Partnership Activation will be primarily responsible for the planning, execution, client service, and day-to-day management of all aspects surrounding Miami Athletics partnership agreements. The Vice President of Partnerships Activation acts as the liaison between multiple Miami Partners and/or their agencies and the University of Miami Athletics Department. The ideal candidate will be a strong communicator with a proven track record in leadership and partnership activation and fulfillment.  The Vice President of Activation will report directly to the Senior Vice President of Partnerships Hurricanes Global Partnerships. 

ESSENTIAL FUNCTIONS

Act as the primary liaison for Miami Partners to facilitate activation of integrated partnership agreements Facilitate partnership activation strategy, ongoing client engagement and opportunity identification via regular meetings, and written correspondence Lead, manage and mentor full-time and part-time Activation staff. Lead the account renewal and upsell process including developing presentations and season recaps. Collaborate with University of Miami colleagues to fully understand each Partner’s marketing objectives and priorities Proactively coordinate and manage all aspects of partnership implementation and fulfillment; partnership assets may include, but are not limited to, IP rights, game day and in-market activation, digital/social/print media, hospitality, and special events Prepare and communicate timelines, artwork, creative specifications, and implementation deadlines Prepare and process all documentation related to client implementation and the creation of year-end partnership summaries Coordinate and manage all ticket and hospitality implementation, as well as scheduling and logistics for clients at UM Athletic events

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree preferred Minimum of ten (10) years of high-level partnership marketing and activation experience Demonstrated ability to effectively lead a client activation and service team, including developing activation strategies, managing performance, incorporating ongoing education, and providing measurable results Knowledge of partnership programs, including content development and distribution Ability to develop creative proposals that meet and exceed potential partners’ needs Ability to establish and maintain relationships at all levels internally and externally within a major university Ability to develop strong peer level relationships and work in a team-oriented environment Expertise in identifying opportunities, developing strategies, and negotiating creative solutions Multi-task in a fast-paced environment, with the ability to work solo or within a team atmosphere

COMPENSATION

Competitive base salary of plus bonus potential, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site - University of Miami

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.