Ho Chi Minh City, Hồ Chí Minh, Vietnam
5 days ago
VN HC CMI Manager - Laundry

Location: Ho Chi Minh, Vietnam

The Job

Responsible for the delivery of specific elements of the local insight work plan. This includes but is not limited to market and shopper insight, modelling & analytics and media research.

Manages day-to-day projects on activation,  shopper and customer  Provides insights based on market information and identifies business opportunitiesDevelops local consumer intimacy

Main Accountabilities

Provides local category and brand performance measurement and competitor reviewsSynthesizes primary and secondary research and provides insights into category/brand performanceManages research projects for activation projects including assessing in-market effectivenessManages local consumer intimacy programsFeeds local consumer and shopper insight into regional brand innovation and communication projectsManages the logistics of the Brand & Communications TrackerImplements Unilever CMI best practiceMaximizes the efficiency and effectiveness of market research projects and analyses by:Selecting the appropriate technical design (within best practice guidelines)Ensuring clear project definition and action-abilityEvaluating proposals and bids from appropriate research suppliersManaging projects to time and budgetIdentifying and resolving issues during implementationManaging clients’ expectationsControlling the quality of suppliers’ workinterpreting and evaluating research findingsClearly communicating key findings/recommendationsOther tasks assigned by Line Managers

Key Skills

Relevant Experience

Understands category and brandsDesigns and manages research projectsAnalyses market information to identify opportunitiesMinimum of 3 years Market ResearchPreferably a mix of ad hoc and market information

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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