The Vice President of Marketing and Strategic Communications with the support of the Chief Advancement Officer is responsible for developing and implementing a comprehensive communications strategy that elevates the agencies brand, enhances its reputation, and drives engagement with key stakeholders. This role blends high-level strategy, creative direction, and cross-functional collaboration. The ideal candidate brings deep expertise in brand management, integrated marketing, media relations, executive communications, and multimedia content production.

Role Responsibilities:

·         Develops and executes a unified communications strategy to align with agency values.

·         Serves as the organization’s brand steward, ensuring consistent voice, tone, and visual identity across all platforms.

·         Translates the organization's mission, and vision, into compelling narratives that resonate with diverse audiences.

·         Partners with the CEO to craft executive messaging, speeches, presentations, media engagements, and external communications.

·         Provides ideas to the executive leadership team to aide in strategic planning and organizational growth.

·         Leads the development and execution of integrated marketing campaigns to support advancement, fundraising, and programmatic initiatives.

·         Oversees creation and distribution of digital content, publications, advertising, social media, and other outreach materials.

·         Supervises and provides professional development to the Advancement and Communication Coordinator.

·         Provides creative and editorial leadership for Arc TV, aligning programming with strategic messaging and brand identity.

·         Collaborates with departments to deliver high-impact visual storytelling and video content that amplifies the organization’s work.

·         Expands Arc TV’s reach and influence through innovative programming, partnerships, and platform development.

·         Works cross-functionally with departments to ensure message alignment and provides communication support for major initiatives.

·         Defines and tracks key performance indicators (KPIs) to assess and optimize communications effectiveness.

·         Stays informed of industry trends and emerging technologies to continually innovate and elevate the organization's communications strategies, particularly in video storytelling and digital broadcasting.