Reporting directly to the CEO, the VP of Marketing develops and executes comprehensive marketing campaigns and new product development that build and sustain strong sales revenue and launches new, market-driven products.

 

DUTIES & RESPONSIBILITIES:         Manage a team of internal Marketing and Engineering staff and related external providers        Implement marketing plans, positioning, and go-to-market strategies     Obtain and use internal and external data to help measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)    Build personas and devise campaigns that engage, inform, and motivate consumers on Clarus’ product line    Lead, develop and grow an effective in-house marketing team    Manage continued development of advertising technology to improve audience management, bidding, and targeting strategies    Develop strong brand identity, position, and messaging    Provide product pricing strategies and recommendations         Develop products from concept to factory production while meeting budget and timeline requirements     Create and iterate designs through sketches, prototypes, and renderings; and use software to develop virtual models of designs    Complete design and development of new products including conceptual design, material requirements, production workflows and cost analysis and is responsible for overseeing, developing, and implementing all marketing functions.     Design production workflows to validate the concept with prototypes in the manufacturing process    Optimize material and manufacturing requirements to deliver Clarus' high-quality standard at the lowest cost     Evaluate product safety, appearance, and function to ensure the design meets all performance requirements     Secure approval by making a compelling case presenting designs and demonstrating prototypes to all levels of leadership         Provide market/industry reports and insights        Lead end of life cycle analysis and recommendations for products (i.e. sku rationalization)        Previous experience as Vice President of Marketing, Marketing Director, or other senior position        Proven success in the commercialization of consumer products in a manufacturing environment         Demonstrated results leading the design and development of successful consumer products        Experience drafting product designs In SolidWorks, MicroStation, AutoCAD, and/or Revit        Strong creative skills to design products while also being able to outline production requirements and workflows        Expertise defining, analyzing, and reporting performance marketing metrics in a multi-channel environment        Proven track record of building high-performance marketing/brand teams in growth environment, while creating a plan for scale across the marketing organization        Experience managing significant marketing budgets        Excellent organizational and multi-tasking skills, with attention to detail        Excellent oral and written communication skills        Excellent communication skills, with the ability to effectively present to all levels of the company        Bachelor's degree required; MBA preferred

 

WORKING CONDITIONS:

This position works in the office environment and as such is our business is exposed to manufacturing machines, glass and other materials, paint, etc.

 

PHYSICAL REQUIREMENTS:

Must be able to sit for long periods, walk for long periods, and occasionally lift up to 25lbs.

 

DIRECT REPORTS:

This position leads a team of approximately 10 direct reports.