We are seeking a Vice President of Marketing for Europe, a seasoned B2B SaaS marketing leader who will drive growth, pipeline creation, and regional brand positioning for Zycus in the European market. The VP will lead and execute regional GTM, demand generation, content, digital, and product marketing initiatives tailored to Europe’s enterprise landscape. This role reports to the Global CMO and works closely with Sales, Product, and Customer Success teams.
Key Responsibilities: Marketing Leadership: Lead the overall marketing strategy, aligning marketing goals with business objectives for global markets. Product Marketing: Develop and execute product marketing strategies, positioning Zycus' solutions effectively in the market. Content and SEO Strategy: Own content strategy across various channels, ensuring SEO optimization and driving organic traffic to Zycus' website and platforms. Digital Marketing: Create and manage global digital marketing campaigns, including email marketing, paid media, and social media strategies. Integrated Marketing Campaigns: Plan and execute cross-channel marketing campaigns, including email, social, events, webinars, and digital marketing. Global Outreach: Develop region-specific campaigns and strategies to target and engage enterprise clients across different geographies. Team Leadership: Build and manage a high-performing marketing team, nurturing talent and fostering collaboration between departments. Marketing Metrics: Track, analyze, and report on marketing KPIs to measure success and make data-driven decisions for continuous improvement.