**Company description** A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best. We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange. **Overview** We’re looking for an Analytics Leader to sit at the intersection of data, strategy, and business growth. This role is responsible for delivering smart, actionable insights across paid and owned media channels, informing audience segmentation, performance optimization, and measurement frameworks across the full customer lifecycle. You’ll work closely with strategy, media, CRM, and new business teams to develop insight-driven narratives and frameworks that shape client solutions and agency growth opportunities. This is a hybrid role—part strategist, part data analyst—with a strong POV on how to connect customer behaviors to channel outcomes in both acquisition and retention environments. **Responsibilities** **Analytics & Customer Insights** + Develop and optimize segmentation schemas for both CRM and paid media activation (e.g., RFM, LTV tiers, lookalikes, intent-based cohorts) + Partner with strategists and media teams to connect audience signals to targeting, creative personalization, and channel selection + Advise on how to best utilize existing data and identity data and signal capture opportunities to enhance modeling and segmentation strategies **Measurement Leadership:** + Design multi-touch measurement frameworks aligned to business objectives (e.g., acquisition, conversion, retention, CLV, incrementality) + Partner with media and CRM teams to implement attribution models, holdout tests, and lift studies + Create scorecards, dashboards, and reporting frameworks to deliver clear, audience-specific performance insights across touchpoints + Recommend KPI structures that integrate both engagement (open, click, impressions, views) and outcome-based metrics (sales, revenue, conversion rate) **New Business & Strategic Solutioning** + Contribute to new business efforts by developing audience POVs, use case models, and measurement strategies that differentiate the agency + Partner with strategy and solutions leads to shape CRM and data-driven marketing proposals + Build scalable insight templates, personas, and frameworks for re-use in pitches and RFPs **Data Strategy & Infrastructure Support** + Collaborate with data engineers, martech leads, and CDP/CRM owners to ensure data pipelines and tools support audience analysis needs + Recommend data sources and enrichment strategies to improve segmentation and personalization + Ensure analytics methodologies are aligned across platforms (e.g., paid media dashboards, ESP metrics, CDP audiences) **Qualifications** + 10+ years of experience in marketing analytics, CRM/lifecycle analytics, or digital audience strategy + Deep knowledge of both **paid media platforms** (Meta, Google, DSPs) and **owned/CRM environments** (Salesforce, Adobe, Braze, etc.) + Proven ability to translate data into actionable customer insights and strategic direction + Familiarity with data visualization and BI tools (e.g., Tableau, Looker, Power BI) and analytical tools (SQL, Python, or R a plus) + Strong communicator who can tailor insights to both technical and non-technical audiences + Experience supporting new business, pitch strategy, or consultative solution development preferred **Additional information** The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: + Paid Family Care for parents and caregivers for 12 weeks or more + Monetary assistance and support for Adoption, Surrogacy and Fertility + Monetary assistance and support for pet adoption + Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance + Tuition Assistance + Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more + Matching Gifts programs + Flexible working arrangements + 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) + Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $163,210 to $234,570. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/25.