About Abbott:

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Diagnostics

We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

Primary Job Function :

Develops Core Lab marketing strategies and execute activities to help Korea achieve market leadership and deliver differentiated value to its customers (mainly, clinicians). He or She will promote Abbott solutions and make our value proposition tangible, and collaborate across the organization to maximize acquisition, value expansion and brand building initiatives with impact across the country

Core Job Responsibilities :

Develop Marketing Strategy & Execute

Drives the overall execution of Abbott Core Lab solutions marketing plan taking into account global and area initiatives, country priorities and localization as needed.Ensures strong alignment with area marketing and country leadership with periodic reviews.Influences and trains country sales teams to ensure strategy and plan are understood and actioned.Provides internal/external presentationCollaborate with other functions like Comex, RA, MA as lead to advance initiatives.Partners with Acquisition and VE teams to improve win rate, increase customer loyalty and valueAble to analyze market data, assess environmental trends and help generate insights

Launch Excellence

Has strong experience launching new solutions in an agile, efficient wayEffectively forecasts impact of launches and gains alignment on targetsDrives the development of country launch plans, ensuring they are relevant, realistic and robust – reflecting customer / market insights and area priorities.Develop and execute on an account segmentation centric strategy.Proactively engages sales teams to identify requirements for a successful launch – then partners to make it happenEffectively tracks and takes responsibility for the impact of launches and adapts where required

Measurement & Financial Acumen

Effectively manages the marketing budget.Ables to recommend pricing based on value and market situationActively tracks & shares progress toward goals, adapting where required

Customer Engagement & Execution

Drives development of KOLs and advocatesUses a test-and-learn approach to try out different ways of connecting with and engaging our customers including digital means.Works closely with the sales team to understand their needs, ensure they believe in our vision / strategy, and equip them to effectively engage with our customers.

Brand Building

Understands the importance of brand positioning and the role of insight in driving itProvides analysis and support for the development of franchise positioning as required via market research and competitive analysisHelps create effective messaging for sales teams to support them to deliver the franchise positioningExecutes activities in the market in line with the franchise positioning and global strategy, and monitors how well they are being implemented in the area

Key Deliverables

Abbott Core Lab Solutions Marketing strategy, KPIs and plan for the countryRobust launch plans for relevant new product/solutionsCollaborative and smart activities both to lab doctors and clinicians

Minimum Education :

Minimum education required: Bachelor’s degree.                     Minimum experience required: minimum 7-10 years field sales/marketing experience             Strategic thinking and excellent execution required.                                Positive attitude, Smart attire and Controllable aggressiveness.              Strong value selling skillsResults orientedCustomer focusedFinance knowledge                                               Analytical skillsStrong communication and negotiation skillsAccount management/targeting skillsEntrepreneurial and self-guidedTeamwork/teambuilding skillsHave a good English speaking/writing skill