Vans: Senior Manager, Visual Merchandising (Americas)
VF Corporation
Now that you’ve found the job description, what’s next?
Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.
To learn more about our values and our culture, visit Vans Careers (https://www.vans.com/en-us/careers) or www.vans.com (https://www.vans.com/en-us) .
**What will you do?**
As the **Senior Manager of Visual Merchandising for North America at Vans** , you will lead the evolution of our in-store consumer experience across all retail formats. This role is ideal for a visionary leader with deep expertise in visual merchandising who thrives at the intersection of creativity, strategy, and consumer behavior. You will be responsible for shaping how our brand comes to life in physical spaces, translating brand and product stories into immersive, compelling, and consistent visual experiences that drive engagement and conversion.
Let’s break down that day-in-the-life a bit more.
+ Lead the Visual Merchandising Strategy: Develop and execute a forward-thinking visual merchandising strategy that aligns with brand positioning, seasonal priorities, and consumer insights across all Vans retail formats (Full Price, Outlet, and Concept Stores).
+ Elevate the In-Store Experience: Champion the consumer journey by designing and implementing innovative visual presentations that enhance storytelling, product discovery, and brand immersion.
+ Drive Executional Excellence: Oversee the planning, execution, and maintenance of all visual merchandising directives, including floor sets, window displays, in-store signage, and fixture layouts.
+ Team Leadership & Development: Manage and mentor a high-performing team of visual merchandising professionals, fostering a culture of creativity, accountability, and continuous improvement.
+ Cross-Functional Collaboration: Partner closely with Store Operations, DTC Merchandising, Brand Creative, and Retail Marketing to ensure cohesive execution of brand campaigns and seasonal initiatives.
+ New Store & Remodel Support: Lead visual merchandising planning and execution for new store openings, remodels, and refits, ensuring brand consistency and operational readiness.
+ Performance & Optimization: Leverage store performance data, consumer feedback, and retail trends to continuously refine visual strategies and improve effectiveness.
+ Budget Management: Own and manage the visual merchandising budget, ensuring efficient allocation of resources and high ROI on visual investments.
+ Global Alignment: Collaborate with global VM counterparts to share best practices, align on global directives, and localize strategies for the Americas market.
**What do you need to succeed?**
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements.
The foundation skills you will need in this position are:
+ 10+ years of progressive experience in visual merchandising within a multi-store retail environment, preferably in lifestyle, fashion, or footwear.
+ Proven ability to translate brand and product narratives into compelling visual executions that drive traffic and sales.
+ Strong leadership skills with experience managing and developing creative teams.
+ Deep understanding of consumer behavior, retail trends, and the competitive landscape.
+ Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
+ Proficiency in visual planning tools, Adobe Creative Suite, and Microsoft Office; Keynote expertise preferred.
+ Strong communication and presentation skills, with the ability to influence across all levels of the organization.
+ Bachelor’s degree in Visual Merchandising, Design, Marketing, or related field (or equivalent experience).
+ Willingness to travel 20–30% of the time.
There are also a few skills that are not required but preferred.
+ Experience in global sport, lifestyle, or outdoor brands preferred.
+ Large fleet, vertical retail, and store opening experience preferred.
**What do we offer you?**
At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about Vans’ benefits package, follow this MyVFBenefits.com (https://www4.benefitsolver.com/benefits/BenefitSolverView?page\_name=signon&co\_num=30716&co\_affid=vfcorp) and click “Looking to Join VF”.
To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com .
**Now WE have a question for YOU.**
**Are you in?**
**Hiring Range** **:**
$120,960.00 USD - $151,200.00 USD annually
**Incentive Potential** : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
**Benefits at VF Corporation** : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking **Looking to Join VF?** Detailed information on your benefits will be provided during the hiring process.
**_P_** **_lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws._**
_At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at_ _peopleservices@vfc.com_ _. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law._
_Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
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