Now that you’ve found the job description, what’s next? Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you. To learn more about our values and our culture, visit Vans Careers (https://www.vans.com/en-us/careers) or www.vans.com (https://www.vans.com/en-us) . **What will you do?** A day in the life of a **Sr.** **Manager, Culture & Innovation - Athletes & Influencers (APAC)** at Vans looks a little like this. This role bridges **sport, culture, and community** - supporting our mission to elevate Vans’ cultural presence and deepen our relationships across the Asia-Pacific region. You’ll oversee a high-impact portfolio of athletes and influencers - managing day-to-day relationships, identifying emerging talent, negotiating contracts, and ensuring each partner is actively embedded in our marketing, product, and campaign ecosystem. Reporting into Global Culture & Innovation and working closely with **APAC regional marketing, global brand, and product teams** , you’ll be responsible for shaping how Vans shows up through the talent we stand beside - and who stands beside us. Let’s break down that day-in-the-life a bit more. **Athlete & Ambassador Strategy** + Manage day-to-day relationships with APAC-based athletes and ambassadors across skate, surf, snow, and cultural verticals + Build, evolve, and maintain our regional athlete and ambassador roster, aligned to Vans’ global brand vision and APAC growth goals + Identify and sign new talent, from cultural voices to emerging athletes + Partner with product, marketing, and PR to ensure all talent is properly activated and aligned to key campaigns and launches + Negotiate and manage contracts and compensation packages in collaboration with legal and brand partners **Campaign Integration & Relationship Management** + Serve as point person for APAC athlete and influencer integration into global campaigns, regional activations, and key seasonal moments + Ensure partners are briefed, equipped, and supported to represent Vans on- and off-platform + Coordinate product seeding and delivery to ensure timely fulfillment + Oversee influencer content approvals, content quality, and publishing timelines in collaboration with global and regional teams + Bring talent into brand moments - supporting guest lists, logistics, appearances, and hospitality during regional events **Internal Collaboration & Reporting** + Partner with the global and regional marketing teams to align on campaign timelines and budgets + Track, monitor, and report on talent activity and ROI in partnership with internal analytics and PR teams + Maintain strong internal communication across stakeholders to ensure clarity and consistency around all talent activity **What do you need to succeed?** We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements. The foundation skills you will need in this position are: + Experience in athlete management, brand partnerships, influencer strategy, or cultural marketing - either brand or agency side + A sharp eye for talent and strong pulse on **emerging culture, sport, and subcultural movements** across APAC + Proven experience managing multiple relationships with care, intention, and professionalism + Confident in negotiating contracts and navigating complex creative and commercial dynamics + Strong written and verbal communication skills + Highly collaborative, organized, and self-directed - able to lead and execute in a matrixed global organization + Fluent in Google Suite, influencer tracking tools, and brand campaign workflows + Language proficiency across the APAC region is a plus **What do we offer you?** At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k). Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do. To learn more about Vans’ benefits package, follow this MyVFBenefits.com (https://www4.benefitsolver.com/benefits/BenefitSolverView?page\_name=signon&co\_num=30716&co\_affid=vfcorp) and click “Looking to Join VF”. To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com. **Now WE have a question for YOU.** **Are you in?** R-20250716-0007 VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.