Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Sr. Manager, Culture & Innovation - Athletes & Influencers (APAC) at Vans looks a little like this.

This role bridges sport, culture, and community - supporting our mission to elevate Vans’ cultural presence and deepen our relationships across the Asia-Pacific region.

You’ll oversee a high-impact portfolio of athletes and influencers - managing day-to-day relationships, identifying emerging talent, negotiating contracts, and ensuring each partner is actively embedded in our marketing, product, and campaign ecosystem.

Reporting into Global Culture & Innovation and working closely with APAC regional marketing, global brand, and product teams, you’ll be responsible for shaping how Vans shows up through the talent we stand beside - and who stands beside us.

Let’s break down that day-in-the-life a bit more.

Athlete & Ambassador Strategy

Manage day-to-day relationships with APAC-based athletes and ambassadors across skate, surf, snow, and cultural verticals

Build, evolve, and maintain our regional athlete and ambassador roster, aligned to Vans’ global brand vision and APAC growth goals

Identify and sign new talent, from cultural voices to emerging athletes

Partner with product, marketing, and PR to ensure all talent is properly activated and aligned to key campaigns and launches

Negotiate and manage contracts and compensation packages in collaboration with legal and brand partners

Campaign Integration & Relationship Management

Serve as point person for APAC athlete and influencer integration into global campaigns, regional activations, and key seasonal moments

Ensure partners are briefed, equipped, and supported to represent Vans on- and off-platform

Coordinate product seeding and delivery to ensure timely fulfillment

Oversee influencer content approvals, content quality, and publishing timelines in collaboration with global and regional teams

Bring talent into brand moments - supporting guest lists, logistics, appearances, and hospitality during regional events

Internal Collaboration & Reporting

Partner with the global and regional marketing teams to align on campaign timelines and budgets

Track, monitor, and report on talent activity and ROI in partnership with internal analytics and PR teams

Maintain strong internal communication across stakeholders to ensure clarity and consistency around all talent activity

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.

The foundation skills you will need in this position are:

Experience in athlete management, brand partnerships, influencer strategy, or cultural marketing - either brand or agency side

A sharp eye for talent and strong pulse on emerging culture, sport, and subcultural movements across APAC

Proven experience managing multiple relationships with care, intention, and professionalism

Confident in negotiating contracts and navigating complex creative and commercial dynamics

Strong written and verbal communication skills

Highly collaborative, organized, and self-directed - able to lead and execute in a matrixed global organization

Fluent in Google Suite, influencer tracking tools, and brand campaign workflows

Language proficiency across the APAC region is a plus

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.

To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com.

Now WE have a question for YOU.

Are you in?