By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **About the Role:** We are seeking a seasoned Vaccines Market & Consumer Activation Excellence Director to lead the development and execution of marketing and consumer activation strategies across Growth & Emerging Markets (GEM). This role is pivotal in building marketing capabilities, driving private market activation, and enhancing brand presence and commercial performance in the vaccines sector. **How you will Contribute:** **Critical functional knowledge** + Lead the development and enhancement of marketing capabilities tailored to private markets within the vaccines division. + Identify capability gaps and implement a roadmap to elevate internal standards aligned with global external best practices. + Drive a customer-centric, insights-driven and externally focused marketing culture. + Champion the “Winning Formula Framework” and ensure consistent brand planning across GEM that is insights driven and outcome oriented. + Design and execute comprehensive brand plans with a focus on private market activation strategies and measurable tactics. + Shape impactful consumer journeys in private markets based on consumer insights, behaviours, market data and trends, and through close collaboration with Data, Digital & Technology (DD&T) and cross-functional team. + Pilot and scale consumer activation initiatives across GEM markets. + Utilize data analytics and digital technologies to optimize marketing efforts, recognizing the distinctive aspects of private market. + Leverage DD&T and analytics to optimize campaign performance. + Analyze private market dynamics, regulatory environments, and consumer behaviours to identify growth opportunities. + Provide strategic input on product positioning, pricing, and market access tailored to private market needs. + Establish KPIs to measure marketing effectiveness and adapt strategies accordingly, especially in consumer segments. + Directly contribute to GEM P&L, particularly through the Qdenga launch. **Critical business expertise** + Strong marketing knowledge in either consumer goods or vaccines. + Validated experience and knowledge of external customers including patients, prescribers, payers, providers particularly in Brazil and SAM Core Hub. **Nature of Impact:** + Direct impact to GEM P&L given the importance of Qdenga launch in overall revenue ambition. **Communication Skills:** + Excellent downwards communication skills to attract, lead and motivate talents and align them with global strategy and vision. + Excellent upwards communication skills to drive program excellence and engaging functional partners. **Innovation** + Pragmatic use of digital to build capability and provide deep market and customer insights that are valuable to portfolio management. + Out of the box thinking of approaching the Qdenga as an innovative and unprecedented launch. **Role Requirement:** **Critical technical, professional** **and personal capabilities** + Extensive knowledge of marketing, distinguished record of managing a brand at local and global/regional level. + Digitally savvy. + Strategic and analytical thinking. + Ability to deal with decision making processes in complex organizations and generate collaboration and followership. **Critical leadership capabilities** + Entrepreneurial and proactive management skills and a "can do attitude” to manage fast-growing market. + High level of personal maturity and natural authority. + Committed to talent development and capability building for sustainable growth. **Critical Success Factors & Key Challenges** + Proven experiences in marketing, sales, analytics, product management. + Local experience in leading complex initiatives and oversight of budgets and key elements of strategic/global projects. **Additional Information** + Biological and Medical Sciences education or experience preferred. + Digital marketing experience in a consumer goods environment preferred. + Business knowledge, MBA preferred. + Fluent English speaker to ensure effective communication across the region and to Global. + More than 8 years of standard-setting performance in this role or a comparable role. + Ideally 5 years of vaccines experience. **Locations** SGP - Singapore - Emerging Markets **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time