(USA) Group Director, Insights Consulting and Strategy- Customer Insights
Walmart
Position Summary...Walmart’s ambition is to be America’s favorite place to shop with more customers and members across all income brackets, shopping more things, more often. As a Marketing team, we will change customers’ beliefs and behaviors to choose Walmart first by creating demand, building customer loyalty and strengthening brand equity.
The leader for CIS sits at the intersection of data, customer experience and strategy, representing the objective voice of the customer—a single version of the truth for consumer insights. As a critical thought leader, this role has the opportunity to drive business impact and focus on the biggest priority areas for the company where Merchandising, Marketing, eCommerce and Operations intersect. Utilizing advanced data strategies, sources, economics, psychology, and other sciences, this leader identifies customer personas, defines their experience with Walmart and determines their needs. The role oversees the acquisition and analysis of customer insights by ensuring unmet needs in key customer journeys are identified and assesses Walmart and key competitor’s performance in meeting those needs across all channels. Leadership is critical in end-to-end analyses, identifying action-driving insights, and building customer narratives that highlight ways to understand and improve for today and into the future. This leader will accelerate the evolution of CIS from a business contributor/partner to a source of competitive advantage as we move from insight. to foresights.What you'll do...Lead the development and execution of a strategic learning agenda aligned with Walmart’s top business and customer priorities.Drive customer-centric strategies and innovation to sharpen Walmart’s value proposition and brand strategy.Oversee the design and implementation of advanced analytics, behavioral mining, and research methodologies to uncover actionable insights.Identify and prioritize key customer journeys, uncover unmet needs, and operationalize solutions across the organization.Champion innovation in marketing measurement, attribution, and analytics to drive brand and campaign growth.Serve as a trusted advisor to senior leadership, influencing enterprise-wide decisions with customer insights and foresights.Establish governance models for customer data usage, ensuring quality, consistency, and compliance.Build and lead a high-performing team, fostering a culture of integrity, continuous learning, and customer obsession.Collaborate with cross-functional leaders to align customer strategies with long-term corporate vision and business outcomes.QualificationsProven experience leading large, complex teams across multiple functions and geographies.Deep expertise in customer insights, data analytics, marketing measurement, and customer experience strategy.Strong financial acumen and understanding of retail market dynamics, media attribution, and growth drivers.Demonstrated success in driving transformational change and innovation across enterprise-level strategies.Ability to influence executive leadership and present to boards and external stakeholders.Strong integrity, strategic thinking, and ability to navigate complex organizational structures.Experience developing governance frameworks for customer data and insights.Passion for mentoring and developing talent, with a track record of building high-performing teams.Partnerships across the Enterprise:Acts as a trusted partner to the Walmart Leadership Team to shape the Walmart business model by representing customer behaviors, needs and perceptions, influencing short- and long-term strategies.Be an industry thought leader to ensure Walmart stays ahead of the competition.Collaborates with Merchandising, eCommerce, Finance, Operations, Product, and Technology, to ensure the various strategic Marketing pillars align and build synergies with other strategic initiatives with the end goal of ensuring customer experience is optimized and revenue generation is maximized.Be a champion of a test-and-learn culture through agile data mining and measurement methodologies.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
7 years' supervisory experience.Preferred Qualifications...
The leader for CIS sits at the intersection of data, customer experience and strategy, representing the objective voice of the customer—a single version of the truth for consumer insights. As a critical thought leader, this role has the opportunity to drive business impact and focus on the biggest priority areas for the company where Merchandising, Marketing, eCommerce and Operations intersect. Utilizing advanced data strategies, sources, economics, psychology, and other sciences, this leader identifies customer personas, defines their experience with Walmart and determines their needs. The role oversees the acquisition and analysis of customer insights by ensuring unmet needs in key customer journeys are identified and assesses Walmart and key competitor’s performance in meeting those needs across all channels. Leadership is critical in end-to-end analyses, identifying action-driving insights, and building customer narratives that highlight ways to understand and improve for today and into the future. This leader will accelerate the evolution of CIS from a business contributor/partner to a source of competitive advantage as we move from insight. to foresights.What you'll do...Lead the development and execution of a strategic learning agenda aligned with Walmart’s top business and customer priorities.Drive customer-centric strategies and innovation to sharpen Walmart’s value proposition and brand strategy.Oversee the design and implementation of advanced analytics, behavioral mining, and research methodologies to uncover actionable insights.Identify and prioritize key customer journeys, uncover unmet needs, and operationalize solutions across the organization.Champion innovation in marketing measurement, attribution, and analytics to drive brand and campaign growth.Serve as a trusted advisor to senior leadership, influencing enterprise-wide decisions with customer insights and foresights.Establish governance models for customer data usage, ensuring quality, consistency, and compliance.Build and lead a high-performing team, fostering a culture of integrity, continuous learning, and customer obsession.Collaborate with cross-functional leaders to align customer strategies with long-term corporate vision and business outcomes.QualificationsProven experience leading large, complex teams across multiple functions and geographies.Deep expertise in customer insights, data analytics, marketing measurement, and customer experience strategy.Strong financial acumen and understanding of retail market dynamics, media attribution, and growth drivers.Demonstrated success in driving transformational change and innovation across enterprise-level strategies.Ability to influence executive leadership and present to boards and external stakeholders.Strong integrity, strategic thinking, and ability to navigate complex organizational structures.Experience developing governance frameworks for customer data and insights.Passion for mentoring and developing talent, with a track record of building high-performing teams.Partnerships across the Enterprise:Acts as a trusted partner to the Walmart Leadership Team to shape the Walmart business model by representing customer behaviors, needs and perceptions, influencing short- and long-term strategies.Be an industry thought leader to ensure Walmart stays ahead of the competition.Collaborates with Merchandising, eCommerce, Finance, Operations, Product, and Technology, to ensure the various strategic Marketing pillars align and build synergies with other strategic initiatives with the end goal of ensuring customer experience is optimized and revenue generation is maximized.Be a champion of a test-and-learn culture through agile data mining and measurement methodologies.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $160,000.00-$320,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business Administration or related field and 7 years' experience in marketing research, data analytics, consulting, or related field OR 9 years' experience in marketing research, data analytics, consulting, or related field.7 years' supervisory experience.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Customer Analytics in Retail OperationsMasters: Business AdministrationPrimary Location...2608 Se J St, Bentonville, AR 72712, United States of America
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