UIUX Designer
Publicis Groupe
**Overview**
We are looking for a skilled UI/UX Designer to join us. As a UI/UX Designer, you will create engaging, user-centered designs that amplify our clients’ brands and enhance existing webpages. This role involves working closely with our creative, project & web team to deliver high-quality, impactful designs that align with client goals and drive audience engagement. The ideal candidate possesses a keen understanding of how UI UX works and a solid portfolio demonstrating successful design projects across various digital formats.
**Responsibilities**
1. Campaign and Platform Design:
+ Design engaging and innovative UI and UX elements for web, mobile, landing pages, static and animated banners that support campaign objectives.
+ Develop concepts and high-fidelity mockups that communicate ideas effectively to clients and stakeholders.
+ Ensure designs are optimized for conversion, SEO, and brand consistency across multiple digital touchpoints
2. User-Centered Research and Testing:
+ Conduct user research to gather insights on target audiences and inform design decisions.
+ Collaborate on A/B testing strategies for campaign elements, analyzing results to optimize user experience and engagement.
+ Gather feedback from clients and end-users, refining designs to balance functionality with visual appeal.
3. Cross-Functional Collaboration:
+ Work closely with project team, copywriters, and FE developers to ensure cohesive, impactful design solutions.
+ Translate client briefs/concerns into design solutions that achieve marketing goals and enhance user engagement.
+ Act as a brand guardian, ensuring that all design elements align with client branding and messaging.
+ UI/UX Designer
4. Adaptability in a Fast-Paced Environment:
+ Adapt quickly to changing client requirements, managing multiple projects and deadlines efficiently.
+ Stay up-to-date with digital advertising trends, design innovations, and best practices to ensure the agency’s offerings remain cutting-edge.
5. Design Standards and Brand Consistency:
+ Develop and maintain design guidelines and systems that streamline design processes and maintain consistency across client campaigns.
+ Ensure accessibility and usability standards are met to create inclusive designs for diverse audiences.
**Qualifications**
**Qualifications:**
+ Bachelor’s degree in UI/UX Design, Graphic Design, Digital Media, or a related field.
+ 5+ years of experience in a digital advertising or agency environment, with a portfolioshowcasing digital ad designs, landing pages, and campaign visuals.
+ Proficiency in design tools such as Figma, Adobe XD, Photoshop, and Illustrator.
+ Understanding of design principles, conversion-focused UX, responsive design, andaccessibility standards.
+ Strong communication skills and experience presenting design work to clients.
+ Ability to collaborate across teams and eectively manage feedback to enhance thefinal product.
**Preferred Skills:**
+ Experience with HTML/CSS and basic front-end principles is a plus.
+ Knowledge of digital marketing and advertising metrics (CTR, CPC, CPA) to informdesign effectiveness.
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