**Work Shift:** Day Shift **Time Type:** Full time **Department:** CC017705 Digital Services **Summary:** Monday to Friday, 8:00 a.m. to 5:00 p.m. — Hybrid Collaborates with other internal teams to develop, implement, and monitor strategic marketing initiatives with the goal of driving acquisition and retention. Plans and executes initiatives to reach the target audience through the appropriate channels. Assists in analyzing marketing data to help shape future marketing strategies. **Additional Information:** **Monday to Friday, 8:00 a.m. to 5:00 p.m. — Hybrid** **Required Education:** High school diploma or GED or equivalent **Recommended Education:** Bachelor's degree in a related field of study. **Required Work Experience:** High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED. **Recommended Work Experience:** **Required Certifications:** **Recommended Certifications:** Customer Relationship Management (CRM) - New Skills Academy, Customer Relationship Management (CRM) - Udemy **Description** 1. Works with internal team, key stakeholders, and external vendors to research and implement marketing tools and technologies that advance the patient/customer/donor experience. 2. Makes recommendations for patient/customer/donor experience and process improvements. 3. Tracks and reports on effectiveness of marketing campaigns. 4. Responsible for ongoing optimization of marketing campaigns and initiatives. 5. Maintains awareness of best practice marketing techniques/tools to achieve successful campaigns 6. Performs other related duties as assigned Arkansas Children’s (https://www.archildrens.org/about-us) is the only hospital system in the state dedicated to caring for children, which enables us to uniquely shape the landscape of pediatric care in Arkansas. Arkansas Children’s is driven by four core values—safety, teamwork, compassion and excellence—which inform every action. Arkansas Children’s Hospital has received Magnet Status (https://www.archildrens.org/about-us/magnet-recognition) from the American Nurses Credentialing Center (ANCC), for nursing excellence and patient outcomes. And we are nationally ranked by U.S. News & World Report (https://www.archildrens.org/about-us/awards-and-recognition) for Cancer, Cardiology & Heart Surgery, Diabetes & Endocrinology, Nephrology, Neurology & Neurosurgery, Pulmonology & Lung Surgery and Urology. For more than a century, Arkansas Children’s has met the unique needs of children. But we’re more than just a hospital treating sick kids—our services include two hospitals, a pediatric research institute, foundation, clinics, education and outreach, all with an unyielding commitment to making children better today and healthier tomorrow. Arkansas Children’s Little Rock campus includes a 336-bed hospital with the state’s only pediatric Level 1 Trauma Center, burn center, Level 4 neonatal intensive care and pediatric intensive care, as well as a nationally-recognized transport service. And Arkansas Children’s Northwest (https://www.archildrens.org/locations/arkansas-childrens-nw) provides inpatient and emergency care, clinic rooms and diagnostic services to children in that corner of the state. _“Arkansas Children’s is a place of hope and comfort for children and parents. When you are at children’s, you are part of an elite team united with a common goal of saving children and making their lives better.”_ Michael – Business Operations Manager “Arkansas Children’s Hospital is a prestigious institution that cares for children.” Linda – Information Systems Analyst “We are an organization of care, love, and hope while we champion children.” Angela – Parking and Fleet Coordinator “Care, love, and hope for children!” Kathy – Administrative Assistant “When I think of my time here at Arkansas Children’s Hospital, I can honestly say that it has given me a unique perspective on the human condition, and the various roles that we all have in patient care. As a supply assistant, I have a very important job ensuring that the doctors and nurses have what they need to provide the world class medical care to the Children of Arkansas and surrounding states. Being a Champion for Children is more than a catch phrase, it is a way of life!” Nick – Supply Assistant Arkansas Children's provides equal employment opportunity to all persons without regard to age, race, color, religion, national origin or citizenship status, disability, military status, sexual orientation, gender identity or expression, pregnancy or any other category protected by federal, state and local laws. Further, Arkansas Children's will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.