The Trade Marketing is responsible for the development and coordination of the trade marketing & insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. They should Lead the strategy of the local sales team and enable the execution of that strategy via Key Accounts and Field Sales teams. This includes all means of communication (internal, trade & shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight. In general, the jobholder will co-ordinate and project manage all trade-led marketing activities.