Trade Marketing Specialist Job Description We are seeking a dynamic Trade Marketing Specialist to lead and implement innovative trade marketing strategies and promotional plans across retail, on-premise, and e-commerce channels. This role ensures alignment with brand and sales objectives, driving engagement and sales growth through effective trade campaigns. Responsibilities + Develop and manage point-of-sale (POS) materials, displays, and trade collateral to enhance retailer and distributor engagement. + Plan and execute seasonal and evergreen trade campaigns, including events, tastings, activations, and shopper marketing programs. + Partner closely with sales, distributor, and retail teams to strengthen joint business planning and ensure effective in-market execution. + Build and maintain strong relationships with key retail and distributor partners, acting as a strategic resource to support sales growth. + Ensure consistent brand representation and compliance with brand standards across all trade activities. + Manage budgets for trade marketing projects, including materials production, activation costs, and event execution. + Track and analyze program effectiveness, providing actionable insights and recommendations for optimization. + Identify new merchandising and promotional opportunities within key accounts and emerging channels. + Collaborate with internal creative, digital, and marketing teams to deliver integrated campaigns that resonate with trade and consumers. + Stay informed on industry trends, competitor activity, and market dynamics to identify opportunities and strengthen brand positioning. + Collaborate with cross-functional teams, ensuring alignment between marketing, sales, and operations. + Support legal and compliance requirements for promotions and consumer-facing initiatives. + Monitor and analyze the effectiveness of trade marketing programs and provide performance reports and insights. Essential Skills + Bachelor’s degree in Marketing or related field. + Minimum of 5 years’ experience in a related field required; 6–10 years strongly preferred, ideally within wine, spirits, or consumer packaged goods. + Strong knowledge of retail and on-premise environments. + Proven success managing trade campaigns, POS, and distributor/retailer partnerships. + Excellent communication, project management, and organizational skills. + Analytical and results-driven mindset. + Passion for the wine industry, branding, and consumer engagement. Additional Skills & Qualifications + Experience with marketing communications and Adobe Creative Suite. + Strong marketing strategy skills. Work Environment This role is based on-site, working closely with a team of five within the marketing department in a company of 150 employees. The environment encourages growth, initiative, and collaboration with other amazing clients. Pay and Benefits The pay range for this position is $90000.00 - $115000.00/yr. We believe in supporting our team with a comprehensive benefits package that promotes well-being, financial security, and professional growth. Our benefits are designed to meet the diverse needs of our employees and their families. Workplace Type This is a fully onsite position in New Rochelle,NY. Application Deadline This position is anticipated to close on Sep 25, 2025. About Aston Carter: Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.