Make A Difference For Those Who Make The World™ It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER® **DEWALT Outdoor Products** DEWALT is a global leader in power tools and outdoor equipment, renowned for innovation, durability, and performance. Our Outdoor Products division is expanding rapidly across the Central Europe (CE) region, and we are seeking a dynamic Trade Marketing Manager to drive growth and market excellence. **Key Responsibilities:** Regional Trade Marketing Leadership: + Develop and execute trade marketing strategies for DEWALT Outdoor Products across the CE region, ensuring alignment with overall brand and business objectives. + Implementing Price/Volume actions and White Space analysis, in line with European Product Management to maximize the potential of DEWALT Brand. New Product Set Up: + Lead the launch process for new products, including product positioning, channel readiness, and in-store execution. + Coordinate with Product, Sales, and Supply Chain teams to ensure seamless market introduction. Pricing Set Up: + Define and implement regional pricing strategies in collaboration with Sales and Finance, ensuring competitiveness and profitability. + Monitor market trends and adjust pricing as needed. Promotions Management: + Plan, develop, and execute promotional campaigns and activities with key retail and distribution partners. + Track ROI and effectiveness, optimizing future promotions based on insights. Go-to-Market Strategies: + Design and implement go-to-market plans for new and existing products, including channel selection, merchandising, and sales enablement. + Ensure consistent brand messaging and impactful market entry. Retail & Channel Support: + Provide marketing support to retail and distribution partners, including POS materials, training, and event management. + Drive in-store visibility and conversion. Market Analysis & Reporting: + Analyze market trends, competitor activities, and customer insights to inform strategy. + Prepare regular reports on trade marketing performance and recommend actions. Cross-functional Collaboration: + Work closely with Sales, Product Management, Brand Marketing, and Supply Chain teams to ensure integrated execution of trade marketing initiatives. **Who You Are:** You always strive to do a good job… but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have: + Bachelor’s degree in Marketing, Business Administration, Sales Management or related field. + 5+ years’ experience in trade marketing, channel marketing, senior sales or related roles, ideally within the outdoor products. + Proven track record of successful product launches, pricing management, and promotional campaign execution. + Strong analytical skills and commercial acumen. + Proficient in Microsoft Office package; Sales Force & SAP knowledge is an advantage + Excellent project management and organizational abilities. + Experience working across multiple channels and countries/markets in Central Europe. + Fluent in English; additional CE region languages is a plus. + Willingness to travel within the region as required. **We offer:** + Ambitious and motivating challenges + Regular working hours (Monday to Friday) + Competitive benefits package + Add value to the business + Work with a diverse team with varying backgrounds **_We Don’t Just Build The World, We Build Innovative Technology Too._** Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights. **Who We Are** We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. **Global Benefits & Perks** You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. **What You’ll Also Get** Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. **Learning & Development:** Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities). **Diverse & Inclusive Culture:** We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too. **Purpose-Driven Company:** You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.