Seoul, Korea, Republic of
46 days ago
Trade Marketing Manager
Develop and implement key shopper programs to enhance brand value, drive category revenues, and increase sales volume.Formulate trade channel strategies focusing on distribution, visibility, product assortment, promotions, and pricing.Develop & implement promotion by channel by segment to maximize sales opportunityResponsible for post-promotion analysis, competitor, and category reporting, and collaborate on category strategy development.Manage trade marketing budgets and allocate resources effectively to maximize ROI on promotions and marketing activities.Plan and execute in-store promotions, campaigns, and events to support trade objectives.Monitor the performance of trade marketing initiatives, analyzing sales data and customer feedback to optimize strategies.Responsible in Net Revenue Management (Gross to Net)Develop and implement in-store consumer experience optimization plan

Bachelor’s degree in Business Administration, Marketing, or a related field.10+ years of experience in customer management, trade marketing, or business development, preferably in a consumer goods or retail environment.Strong negotiation, communication, and interpersonal skills.Proficiency in sales and trade marketing data analysis, with the ability to develop actionable insights.Strong project management skills, with the ability to manage multiple initiatives simultaneously.Proficiency in Microsoft Office and CRM or trade marketing software.Ability to collaborate effectively with cross-functional teams and external partners.Fluency in English (additional languages may be preferred).

Your ZEISS Recruiting Team:

JoEun Kim (김조은), KyuYul Jung (정규열), ShinBi Park (박신비), YuNa Jung (정유나)
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