Job Description :

Trade Marketing Manager

Duration: fixed term contract for 12 months

Languages Required: fluent German and English

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

About The Role
Diageo invest significantly in direct-to-consumer brands building, and to achieve this we partner with our customers to influence at the point of purchase. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influenced by what they see or don’t see at the point of purchase. In the Customer Activation team you will partner with our customer teams to understand the needs of shoppers and customers and then collaborate with the marketing team to build the programmes and tools that guarantee amazing execution of our brands.

In this role, you will sit right at the heart of business! You will work collaboratively with our sales teams to ensure they have all the insights, growth drivers and tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer and shopper behavior to achieve Diageo’s financial and market share ambition.

With us, you can demonstrate your strategic competence in a multifaceted environment. If you are looking for a commercial role with significant business impact, this one is for you!

Top Accountabilities

Roll 360-degree activation plans for our customers with a balance of portfolio and key brand focus.Drive activation initiatives from a channel and customer lens.Planning, implement, and evaluate trade marketing concepts and initiatives, taking into account commercial frameworks and relevant metrics.Lead activation agencies to develop and implement outstanding shopper marketing concepts.Orchestrate all aspects of commercial activation with thorough attention to detail (material and POS development, agency, key account and field sales briefings).Handle the budget efficiently.Strong ownership of the day-to-day sales and agency relationships through effective persuasion and resolution skills.

About You

5+ years experience in a Sales or Marketing functionProject management experienceStrong time management and prioritisation skillsCommercial and numerical savvy with attention to detailExisting capability to build relationships/partnerships with internal and external partnersProblem solver and teammate who can take care of ambiguity and adapt quickly

Our Offer

An inclusive company culture that puts employees and their development firstA competitive salary with bonus and many benefitsAn industry-leading parental leave policyFlexible working arrangements that suit your lifestyle…and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2025-05-09