**Meaningful Work From Day One:** This position plays a strategic role in driving the trade marketing agenda in Brazil, with a **special focus on unlocking growth in the Northeast region** — a culturally vibrant and economically emergent market with increasing relevance for the **whiskey category** , particularly through experiential activations. The role is dedicated to the **Jack Daniel’s Family of Brands** , operating exclusively within the **Events Channel** , where brand-building opportunities are amplified by the region’s strong affinity for music, nightlife, and social gatherings. T **he Northeast offers a unique platform to** **connect with consumers emotionally** , build brand equity, and accelerate trials through immersive experiences. This is a highly collaborative position, **requiring close coordination with internal teams (marketing, sales, finance, supply chain) and external partners** (distributors, agencies, suppliers). The professional must lead through influence and example, ensuring that brand activations are locally relevant, strategically aligned, and flawlessly executed. Strong organizational skills are essential to manage the A&P budget, ensure compliance across all initiatives, and oversee multiple projects simultaneously. Delivering initiatives **on time and in full** within the Events Channel is key to **capturing the momentum of the Northeast and establishing Jack Daniel’s as a leading whiskey brand in one of Brazil’s most dynamic regions.** **What You Can Expect:** + **Be a champion of the Events Channel in Brazil** + Support the trade marketing plan by working closely with a multi-functional team, bringing **strategic insights, regional learnings, and innovative ideas** that unlock growth in the **Northeast of Brazil** — a region with rising cultural and commercial relevance for the **whiskey category** . + This role will focus on identifying and leveraging opportunities within the **Events Channel** , where consumer engagement is driven by the region’s rich calendar of festivals, nightlife, and social experiences. By understanding the unique dynamics of **local consumers, key customers, and channel behavior** , the position will help shape initiatives that resonate deeply and drive brand preference. + The Northeast presents a fertile ground for whiskey expansion, with increasing premiumization and a growing appetite for authentic, experience-driven brands like Jack Daniel’s. The professional will be instrumental in translating regional insights into **high-impact activations** , ensuring that trade marketing efforts are not only aligned with national strategy but also tailored to the **distinctive pulse of the Northeast** . + Be the key point of contact within the Trade Marketing team to support the sales team, working closely with the Regional Managers and Sales Representatives. + Monitor brand performance by analyzing data from key events to support decision-making and update the Channel Dashboard monthly. + Ensure all sponsored events are executed following Jack’s high standards as pictured in the Events Execution Guidelines document. + Organize and update the events database for all Jack Daniel’s events in Brazil constantly, and derive insights to inform the planning process and future executions. + Support the Events Calendar implementation in partnership with our sales team, distributor partners, and event agencies, ensuring all activities are implemented on time and in full across the regions. + Use the Events channel as a powerful tool to build equity and generate trial in the Northeast region, thereby accelerating the region's growth. + **Lead the operational agenda of the region and channel** + Control the A&P budget for the Events Channel, reporting monthly to the Trade Marketing Manager PUB. + Support POS Materials management by planning, producing, and ensuring logistics are implemented under PICOS guidelines. + Monitor competitors' activities within the events channel and propose initiatives to protect our brands. + Be present in key events to get insights and feed the planning process. + Work with the Legal and Finance teams to create all the sponsorship contracts and follow up on the signatures with internal and external stakeholders. + **Foster a culture of respect, collaboration, learning, and high-performance** + Exercise collaboration with: + Brand teams ensure all initiatives are compliant with brand guidelines and share best practices. + Sales teams and Distributor partners must ensure that we provide all necessary tools and that trade marketing plans and tactics are appropriate for field-based brand-building activities. + Finance team to make sure all our activities are under compliance and all processes are being implemented as needed (accruals, budget reporting, forecasting, etc). + External agencies ensure they have all the necessary information (briefing process) to create efficient solutions to our challenges. + Ensure that every relevant activity is followed by a post-mortem report that outlines a clear learning agenda based on the results. + Complete all trainings provided by Brown-Forman to increase professional capabilities. **What You Bring to the Table** + Bachelor's degree in Business Administration, Marketing, or Communication + At least 1 year of experience in similar sales and marketing or trade marketing positions + Intermediate Excel, Budget control, and Basic marketing knowledge + Responsibility, commitment, dynamism, hands-on, initiative, proactivity, and creativity + Critical thinking and problem solving **What Makes You Unique:** + Previous experience in the CPG industry + Previous experience with the Events channel **Who We Are** We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. **What We Offer** Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. \#LI \#jackdaniels Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Americas Division Function: Trade Marketing City: Sao Paulo State: São Paulo Country: BRA Req ID: JR-00009221