Trade Marketing Intern
Heineken
Roles and Responsibilities
Support the development and execution of below-the-line (BTL) activities including brand campaigns, trade activations, and promotions Assist in organizing and executing roadshows to drive sampling and conversion for key brands Contribute to the creation of impactful POSM artwork and communication touchpoints Monitor and track sales execution, promotional performance, and in-trade implementation Analyze business performance using available data and translate insights into actionable strategies Support project owners with budget tracking and management Collaborate cross-functionally with internal and external stakeholders Present findings and recommendations to senior stakeholders
Requirements
Current undergraduate student in Business, Economics, or Social Sciences Fluent in English with strong Excel skills Highly organized and able to manage multiple timelines effectively Excellent interpersonal and negotiation skills with the ability to influence and build authentic relationships Entrepreneurial mindset with a passion for challenging the status quo Strong learning agility and adaptability in a dynamic business environment Willingness to work flexible hours to support off-site activities
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