Objective:
Responsible of Trade Marketing of Away From Home AFH, this role is also responsible of create food service strategic plan by having consistent communication with Marketing categories, R&D, and CMI/Growth, knowing the business characteristics, and bringing relevant market trends making Food Service portfolio a platform for trial and brand construction increasing KH's sphere of influence in different channels.
Key Activities/ Deliverables:
-Responsible of the strategy development of AFH channel and portfolio management in the company.
-Co-create & align the strategy of the channel that includes Trade plan, 3-year plan, tactic plan for the AFH considering both sub channels QSR & Distributors.
-Tropicalizing and adapting the global strategies or pillars to México market (Heinz verified, hospitality, etc.)
-Co-create the innovation plan incorporating the insights & commercial inputs & leading for AFH the innovation process.
-Co-work & leading the LTOS implementation in independents & QSR making a whole campaign in collaboration with mkt team & commercial team.
-AFH Trade Mkt budget lead & responsible of the process and ZBB Administration.
-Responsible of the equipment strategy (Keystones / Dispensers) and the relationship and strategy alignment with the US
-Building the collaboration with the Mkt Managers to develop category strategy in the channel.
-Work and develop with the Trade Marketing Manager to tropicalize the trade promotions within the cannel.
Competencies (experiences/ Education):
University Graduate, Master´s Degree if possible
Experience of 2 years working with in Marketing of consumer products.
Experience working in Sales / Trade marketing.
Experience with B2B or Foodservice industry.
Food Service / Away from home experience is a must have
Marketing and Trade marketing know-how.
Skills (Knowledge/ Capabilities):
English: Advanced
Excel: Advanced
Location(s)Mexico, D.F.
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.