Job Description:
The Trade Marketing Specialist is responsible for the development, implementation, and analysis of all marketing activities in the local market of reference within CNE, for the Sick Pets portfolio, in order to support business growth through the retailer’s engagement, pet owners’ activation and ensure
the perfect execution of our priorities. The main purpose is to manage and develop Royal Canin brand within the Pet Professional channel according to the strategy. To constantly support the brand image in the local market of reference within CEE, in full respect of Royal Canin philosophy & communication codes, as
well as The Five Principles.
What are we looking for?Higher Education in Sales / Marketing / Business or equivalent5+ yrs of experience in trade marketing/ marketing
Strong line management skillsStrong customer orientationExcellent communication and presentation skills (oral and written) to a variety of audiences.Excellent analytical skills.Proficient use of office tools (Microsoft Excel, Word, PowerPoint, and Adobe Acrobat).Ability to engage customers and function as a team player and project leader.Comfortable setting priorities, manage multiple tasks and remain focused in a changing environment.Fluency in English written and spoken, to add other languagesThis role is for limited contract = maternity/parental leave coverWhat will be your key responsibilities?Planning, executing, and evaluating trade & brand marketing activities in the market of
reference aiming to drive sales as well as brand performance (consumer & financial KPIs)
Key responsibilities include, but are not limited to following actions:
Set main building blocks in PP marketing plan in cooperation with SA Lead & PP Pillar Head TeamResponsible for planning, supervising & execution A&P budget to secure Growth pillar strategy andproper level of investment with periodical monitoring
Manage Regional, Cluster and Market marketing activitiesDefine & Implement portfolio strategy in the market of referencePlan and manage ordering, development, and production of all communication/promotionalmaterials
Support Regional/Cluster projects deploymentTracks micro, B2B, retail landscape & competitors, incl. research project deploymentHandles marketing related ERP (Navision/SAP) Key User scopeSecure governance / GDPR rules and proceduresFollows Company policies & proceduresWhat can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.