LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

 

GLOBAL SALES

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

 

THE PROJECT

The University of Utah selected Legends Global Sales to assist in the marketing and development of the Ken Garff Red Zone at Rice-Eccles Stadium expansion. Since its culmination in 2021, the project has provided various new premium seating options within Rice-Eccles Stadium. 

In addition to the premium seating offerings associated with the renovation, Legends oversees and manages various areas within Utah Athletics Development department. Legends’ focus centers around driving revenue from premium seating offerings, ticketing (football, men’s basketball, women’s gymnastics, women’s basketball, other ticketed sports), annual athletic donations, and to grow overall connectivity and engagement with Crimson Club Members.

As part of the overarching agreement, Legends will work in partnership with University of Utah to optimize revenue generation and curate experiences for all Utes fans. With a data-driven approach, Legends will oversee ticket sales, as well as manage overall premium seating, annual fund donations, marketing strategy, and business intelligence for all ticketed sporting events.

 

THE ROLE

The Ticketing and Fundraising Specialist is primarily responsible for driving revenue and hitting sales goals around season, group, premium ticket, donation and hospitality packages for Utah Athletics. This position will be focused on identifying new Utah Athletics donors and ticket holders, while also engaging, servicing, and soliciting existing donors and ticket holders. We are seeking a team member with a positive, results-oriented approach to collegiate athletic fundraising, who can communicate clearly across all platforms. The Ticketing and Fundraising Specialist will work under the direction and guidance of the Director of Sales, Service and Retention.

 

ESSENTIAL DUTES AND RESPONSIBILITIES

Focus on prospecting, appointment setting, executing sales presentations and closing sales. Responsible for offering a full menu of seating opportunities including ticket packages, full seasons, partial plans and groups. Identify and manage a portfolio of new prospects to provide excellent customer service and drive revenue through the sales of ticket offerings. Identify and evaluate potential donors, design and implement prospecting cultivation, solicitation and stewardship strategies to meet monthly and annual goals. Setting and conducting in-arena and out of the office appointments. Work in partnership with Utah Athletic Department team members to develop strategies to generate revenue and build lasting relationships with donors. Assist with any administrative ticket functions, special projects or duties as assigned by the Director, Sales, Service & Retention. Entertain and nurture relationships with through meaningful touchpoints like networking events, speaking engagements, prospect sampling during games, seat visits during games, stadium open houses and outside meetings. Must be willing to work non-traditional hours, weekends, events and game days. The candidate will be accountable for maintaining specific levels of activity, including calls, emails and completed appointments.

 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

 

Excellent professional, verbal and written communication skills. Ability to work in a team-oriented environment and effectively influence and communicate with C-level clients. Previous work experience with CRM/Salesforce and ticketing platforms is a plus. Ability to handle heavy volume of outbound and inbound phone calls and emails. Excellent time management and organizational skills. Optimistic team-first attitude, as well as a competitive desire to grow professionally. Able to work flexible hours (including evenings, weekends, etc.).

 

EDUCATION AND/OR EXPERIENCE    

Bachelor’s Degree or equivalent. 1-2 years sales experience is preferred.

 

COMPENSATION

Competitive pay and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

 

WORKING CONDITIONS

Location: On Site

 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

 

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.