Therapy Development Specialist
Abbott
**Primary Function**
Working under general direction the Therapy Development Specialist will take care of coordination and optimization of activities in implanting centers as well as referral sites in a respective area to present Abbott as ideal long-term partner in the heart surgical as well as cardiology field and to develop inpatient and outpatient heart failure referral programs. The position is tasked with autonomously achieving regional sales and strategy targets as well as identifying and generating sales opportunities through both inbound and outbound calling activities. Furthermore, the Therapy Development Specialist regularly assesses the heart failure business and market development opportunities and provides field support in the implementation of specific heart failure marketing and sales initiatives.
**Major Responsibilities**
**General:**
**Maintain existing customers (implanting centers)**
+ Visit existing customers on a regular base to ensure customer satisfaction.
+ Develop and maintain customer relationships.
+ Engage customers to expand awareness of LVAD treatment, educate and, and ask for referrals and identify new opportunities.
+ Support center activities such as workshops and product trainings.
+ Act as the subject matter expert on product offerings/ solution development.
+ Position Abbott as long-term partner in the heart-surgical and cardiology field.
+ Effectively partner and work closely with other teams (field clinical specialists, distributors and cross-divisional, including Cardiac Rhythm Management (CRM) and Structural Heart (SH)) to develop account intelligence, relationship maps, and use case opportunities through direct account engagement and insight tools.
+ Support internal stakeholders and supporting functions with all relevant aspects and to update Customer Relation Management (CRM) tools.
+ Attend relevant workshops, trainings, congresses or exhibitions.
+ Monitor and communicate market trends, staff change and competitor activities.
+ Promote new Abbott HF products, clinical results and services.
**Expanding the business (referral** **centers** **)**
+ Develop a high level (market) development plan for each account with appropriate prioritization of opportunities.
+ Identify and understand HF networks using hospitalization data of implanting and referring centers
+ Develop and execute strategies to draw in potential referrers or to solicit new potential referrers in close and aligned collaboration with Marketing/ Therapy Development
+ Move solid leads through the marketing funnel and arranging in-person meetings, emails, or phone calls.
+ Follow up with potential referrers who expressed interest but did not refer any patient.
+ Create relationships with referrers to identify their potential needs and qualify their interests and viability to drive sales.
+ Identify HF Key Opinion Leaders (KOL) to facilitate Peer to Peer (P2P) education.
+ Conduct education events for referrers for selected accounts.
+ Present product information to referrers once identified their needs.
+ Initiate and execute trainings for all relevant stakeholders.
+ Perform regular follow-up visits or emails and facilitate communication with existing referrers to ensure their satisfaction and identify new potential needs.
+ Understand and quantify barriers for adoption of LVADs
+ Develop screeners for referrers to support patient selection
+ Develop awareness & communication campaign; improve messaging
+ Define best practices on how to structure the LVAD program
+ Support to open and establish new management centers
**Minimum Requirements**
**Education:**
+ Bachelor's degree or equivalent
**Background:**
+ +3 years’ experience in the field of heart failure and cardiology (CRM, EP, Pharma, Cardiovascular), on sales, technical, clinical and/or marketing functions
+ Strong communication, interpersonal, teamwork, and customer service skills
+ Business Level English (written and oral)
+ Results-oriented
+ Problem solving
+ Management of priorities and resources
+ Ability to adapt to the corporate culture.
+ Proactivity, agility to learn.
+ Strong clinical interest
+ Ability to integrate change.
+ Ability to work in a matrix environment and manage ambiguity.
+ Embrace diversity
**Preferred Requirement**
+ +4 years of experience in a clinical setting providing acute or outpatient care to patients with cardiovascular diseases.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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