Madison, WI, USA
10 days ago
Technical SEO Lead & Website Performance Engineer - Hybrid

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Summary

This position focuses on the technical optimization of digital resources, website performance, and backend SEO elements to ensure maximum site speed, code efficiency, and technical search engine optimization for optimal user experience and search rankings.

Job Responsibilities:

Technical SEO Implementation

Conduct comprehensive technical SEO audits and implement optimization strategiesOptimize website architecture, URL structures, and internal linking for search enginesManage technical SEO elements including robots.txt, .htaccess, XML sitemaps, and metadataImplement and maintain structured data markup (Schema.org) across the websiteMonitor and resolve crawl errors, duplicate content issues, and indexation problemsEnsure mobile-first indexing compliance and technical mobile optimization

Website Performance & Speed Optimization

Conduct detailed site speed audits and implement performance improvementsOptimize images, compress files, and implement efficient caching strategiesMinimize and optimize CSS, JavaScript, and HTML code for faster loading timesImplement Content Delivery Network (CDN) strategies and server-side optimizationsMonitor Core Web Vitals and ensure compliance with Google's page experience signalsCollaborate with development teams on technical implementation of performance improvements

Code Efficiency & Technical Implementation

Review and optimize website code for search engine crawlability and user experienceImplement technical solutions for international SEO (hreflang, geo-targeting)Manage server-side redirects, canonical tags, and technical URL managementWork with development teams on technical requirements for new features and pagesEnsure proper implementation of tracking codes and analytics without impacting site speedMonitor and optimize database queries and server response times

Generative Search Technical Optimization

Implement technical optimizations for AI-powered search platforms and chatbotsOptimize structured data and markup for enhanced AI search result presentationEnsure technical compatibility with voice search and conversational AI platformsMonitor and adapt technical implementations based on generative search algorithm updates

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

Bachelor's degree in computer science, information technology, web development, or related technical field, or equivalent combination of education and/or related professional work experience6+ years of experience in technical SEO, web development, or website performance optimization4+ years working with enterprise-level websites and complex technical implementationsProven experience improving website speed and Core Web Vitals scoresExpert knowledge of technical SEO best practices and search engine crawling/indexingAdvanced understanding of website architecture, server configurations, and hosting environmentsExperience with technical SEO for generative search and AI-powered platformsProficiency in implementing structured data and rich snippetsAdvanced proficiency in HTML5, CSS3, or JavaScriptFamiliarity with Content Management Systems and their technical SEO implicationsKnowledge of Google PageSpeed Insights, WebPageTest, and LighthouseAdvanced Google Analytics and Google Search Console implementation and analysisExperience with technical SEO tools (Screaming Frog, DeepCrawl, Botify, etc.)Strong problem-solving skills and attention to detailAbility to communicate technical concepts to non-technical stakeholdersExperience working in agile development environments

#LI-SW

If you’re ready to help make a difference, apply today.  A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool.  This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward.  Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

 

Base Salary Range:

$100,400.00 - $150,600.00

 

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.

Por favor confirme su dirección de correo electrónico: Send Email