Kuala Lumpur, MYS
15 days ago
Technical Project Manager - Digitas
**Overview** We are seeking a highly organized and technically adept **Technical Project Manager** to lead, coordinate, and manage cross-functional initiatives across our **JIRA platform** , and oversee campaign management and deployments on **Adobe Real-Time CDP (RTCDP)** and **Adobe Campaign** that will be within the SEAO Markets. The ideal candidate will bridge marketing and technology teams, ensuring smooth delivery of data-driven marketing initiatives with a strong focus on governance, automation, and stakeholder communication. **Responsibilities** **Project Management** + **Project Configuration** : Create and manage JIRA projects, configure custom workflows, issue types, fields, screens, and permissions tailored to the needs of marketing and technical teams. + **Process Governance** : Define and maintain governance over JIRA usage across teams to ensure consistency and data integrity in ticket management. + **Agile Project Management** : Lead agile ceremonies such as sprint planning, grooming, stand-ups, and retrospectives. Ensure tickets are properly scoped, prioritized, and estimated. + **Reporting & Dashboards** : Build and maintain dashboards and reports to provide visibility into campaign progress, development velocity, resource allocation, and blockers. + **Integration Management** : Work with IT or development teams to integrate JIRA with other tools (e.g., Confluence, Slack, Git, Adobe Workfront, or ServiceNow) to streamline workflows and notifications. **Adobe RTCDP & Campaign Oversight** + **Data Source Coordination** : Partner with data engineering teams to onboard, map, and validate first- and third-party data sources into Adobe RTCDP. + **Audience Strategy Execution** : Translate business requirements into audience segmentation logic; manage audience creation, testing, version control, and activation flows. + **Identity & Schema Management** : Work with Adobe Experience Data Model (XDM), identity graphs, and unified profiles to support real-time personalization and targeting. + **Monitoring & QA** : Validate audience accuracy, data freshness, and real-time availability across channels before deployment. + **Privacy & Compliance** : Ensure data usage complies with consent policies, opt-out mechanisms, and regulatory requirements (e.g., GDPR, CCPA). **Stakeholder Management** + **Campaign Lifecycle Management** : Oversee the full lifecycle of email, SMS, push, and multi-channel campaigns—from intake to creative execution, testing, launch, and post-launch analysis. + **Workflow Orchestration** : Collaborate with developers and marketing teams to build and QA workflows, targeting plans, data queries, and triggers within Adobe Campaign. + **Creative & Content Integration** : Coordinate with creative and content teams to ensure assets are properly formatted, localized, and integrated into campaign templates. + **Testing & QA Oversight** : Develop and enforce QA checklists for data accuracy, dynamic content rendering, deliverability, and link tracking before deployment. + **Scheduling & Approvals** : Manage campaign calendars, approval workflows, and SLAs for launches and changes. **Stakeholder & Cross-Team Collaboration** + **Requirements Gathering:** Act as a bridge between business stakeholders and technical teams to capture and translate marketing objectives into technical deliverables. + **Regular Updates & Documentation:** Produce and share detailed project timelines, risk assessments, and post-deployment reviews. + **Risk Mitigation:** Proactively identify potential blockers or dependencies and escalate to the right teams or leadership with mitigation plans. + **Training & Enablement:** Support onboarding and upskilling of teams on JIRA usage, RTCDP functionality, and Campaign execution standards. **Operational Optimization & Strategic Alignment** + **Campaign Governance:** Define and document processes for campaign intake, prioritization, execution, and retrospectives. + **Automation Opportunities:** Identify and propose automation or integration improvements (e.g., triggers, dynamic audience refresh, real-time API-based campaign launches). + **Performance Measurement:** Work with analytics teams to define campaign KPIs and ensure tracking tags or data capture mechanisms are in place. + **Continuous Improvement:** Lead retrospectives and root-cause analyses for failed or delayed campaigns to improve future workflows. **Qualifications** **Required Qualifications** + 5+ years of experience in project management, preferably within **MarTech** or digital campaign environments. + Hands-on experience managing **JIRA** workflows, dashboards, and configurations. + Proficiency in **Adobe Experience Platform (RTCDP)** and **Adobe Campaign (Standard or Classic)** . + Strong understanding of **data flows, segmentation logic, and campaign orchestration** . + Proven ability to manage cross-functional projects involving data engineers, developers, marketers, and compliance teams. + Excellent organizational, problem-solving, and communication skills. + PMP, Scrum Master, or equivalent certification is a plus. **Preferred Qualifications** + Experience with **Adobe Journey Optimizer** , **Experience Manager** , or other Adobe Experience Cloud tools. + Familiarity with **SQL, APIs** , or campaign tracking tools (e.g., Adobe Analytics, GA4). + Knowledge of **data privacy regulations** (e.g., GDPR, CCPA) and how they affect marketing campaigns. **Additional information** + Generous leave entitlements, including birthday leave, rest day and family care leave. + Office closure for World Mental Health Day 10th October. + Additional Company closure for all 4 major festive Celebrations + Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. + Life and personal accident insurance and group hospitalization and surgery. + A hybrid working schedule and with Friday disconnects. + Rest Relax & Recharge - office closure last week of December every year. + Phone Allowance
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