At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.\n \nWhen you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.\n

Technical Program Manager, Marketing Generative AI

\n \nWhy We Have This Role\n \nQualtrics seeks a Technical Program Manager to spearhead the integration of generative AI into its marketing ecosystem. This pivotal role will drive the company's generative AI strategy, implementing solutions to enhance marketing efficiency and personalization. The ideal candidate will position Qualtrics as a leader in AI-powered marketing innovation by revolutionizing content creation, customer engagement, and campaign optimization through the strategic application of AI. By harnessing the power of generative AI, we aim to elevate our marketing efforts and create exceptional experiences for our customers.\n
How You’ll Find Success\n \nIn this role, you’ll find success by identifying and prioritizing high-impact AI opportunities that significantly enhance our marketing ecosystem. You’ll effectively bridge the gap between technical capabilities and marketing needs, translating complex AI concepts into innovative solutions that empower our teams. Success is measured by creating tangible improvements in marketing efficiency, content quality, and campaign performance through thoughtfully implemented AI strategies. Additionally, your ability to drive adoption and foster excitement around generative AI will be crucial in transforming our marketing approach. By positioning Qualtrics at the forefront of AI-powered marketing, you’ll play a key role in shaping our future success.\n \nHow You’ll Grow\n \nAdvance your career at Qualtrics by spearheading the integration of generative AI into marketing. This role offers a unique opportunity to master prompt engineering, AI solution architecture, and model optimization while addressing complex marketing challenges in global campaigns. Lead cross-functional teams through AI transformation, contribute to the discourse on responsible AI in marketing, and leverage our resources and mentorship to become a leader in this dynamic field.\n \nThings You’ll Do\n\nDevelop and execute our generative AI roadmap for marketing, prioritizing use cases based on impact and feasibility\nDesign and implement AI solutions for content creation, copywriting, image generation, and campaign optimization\nCreate sophisticated prompt engineering frameworks tailored for different marketing functions and objectives\nDevelop Python scripts for AI integration, data processing, custom workflows, and performance monitoring\nLead end-to-end implementation of AI tools across marketing technology stack\nCreate governance frameworks and ethical guidelines for responsible AI use in marketing\nExecute change management strategies to drive AI adoption and capability building\nTrain marketing teams on effective prompt engineering and AI tool utilization\nEstablish metrics and analyze performance of AI-powered marketing initiatives\nResearch emerging AI models and capabilities for potential marketing applications\nCollaborate with legal and privacy teams to ensure compliance in AI implementations\nDocument best practices and create knowledge repositories for ongoing AI optimization\n\nWhat We’re Looking For On Your Resume\n\n5+ years of experience in technical program management, product management, or similar roles\nDemonstrated experience implementing generative AI solutions in business contexts\nProven expertise in prompt engineering and optimizing AI outputs for specific use cases\nWorking knowledge of Python for AI integration, data processing, or workflow automation\nSuccess managing technical implementations with cross-functional stakeholders\nExperience with change management and driving technology adoption\nUnderstanding of marketing processes, objectives, and technology ecosystems\nBackground in requirements gathering and documentation for technical solutions\n\n

Nice to Have:

\n\nDirect experience applying generative AI models (GPT, DALL-E, Claude, etc.) to marketing use cases\nAdvanced prompt engineering skills with demonstrated results in marketing contexts\nExperience with AI model fine-tuning or RAG (Retrieval Augmented Generation) implementations\nPython programming proficiency specifically for AI applications and integrations\nExperience integrating AI capabilities with marketing automation platforms, CMS, or CRM systems\nBackground in marketing operations or MarTech implementation\nUnderstanding of AI ethics and responsible use principles\nExperience with A/B testing methodologies for AI-generated content\nKnowledge of data privacy regulations as they apply to AI and marketing\n\nWhat You Should Know About This Team\n\n\nThe Marketing Technology Operations team at Qualtrics is at the forefront of applying cutting-edge technologies to transform how marketing operates.\nWe're creating a center of excellence that develops innovative solutions, establishes best practices, and empowers marketing teams across the organization.\nYou'll join a dynamic group that combines deep marketing expertise with technical acumen and a passion for responsible innovation.\nWe value experimentation, rapid learning cycles, and measurable results as we define the future of AI-augmented marketing.\n\n\nOur Team’s Favorite Perks and Benefits\n\nComprehensive healthcare coverage\nGenerous PTO policy with company-wide mental health days\nBudget for AI conferences, courses, and certifications\n\n \nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\n \nQualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\n \n​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act\n \nQualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\n \nNot finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.