**Overview** As a Campaign Manager **,** you’ll work closely with your business team to help design, execute, and manage cross-channel marketing programs on behalf of our clients, working with various technology platforms and vendor partners. We are looking for a detail-oriented and proactive **Adobe Campaign Manager** to manage day-to-day operations for marketing campaigns that leverage **Adobe Real-Time CDP (RTCDP)** and **Adobe Campaign v8** . This role combines audience strategy, execution oversight, and coordination between cross-functional teams to deliver high-performing, compliant, and customer-centric campaigns. You will own the **end-to-end campaign process** , from audience readiness through RTCDP to delivery orchestration in Campaign v8, ensuring operational excellence and measurable outcomes. **Responsibilities** **1. Campaign Planning & Execution** + Manage the full **campaign lifecycle** across email, SMS, push, and other channels—from briefing to launch to reporting. + Collaborate with marketing stakeholders to understand campaign goals and translate them into executable workflows and audience strategies. + Oversee campaign setup, proofing, approvals, test sends, and final deployment in **Adobe Campaign v8** . **2. Audience Management (via Adobe RTCDP)** + Work with data and segmentation teams to define and request **audiences** within Adobe RTCDP, ensuring timely delivery and alignment to campaign logic. + Validate audience counts, logic, and targeting criteria before handoff to Campaign v8. + Coordinate audience refresh schedules and real-time updates for ongoing or trigger-based campaigns. **3. Operational Coordination** + Act as the **orchestration lead** , managing timelines, dependencies, assets, and approvals across campaign stakeholders. + Coordinate with **Creative, DataOps, QA, Legal/Compliance** , and channel teams to ensure on-time and error-free execution. + Maintain a **central campaign calendar** , working closely with planners and product teams to avoid collisions or overlaps. **4. QA, Testing & Deployment Oversight** + Conduct or oversee comprehensive **quality assurance** of audience targeting, personalization logic, dynamic content rendering, and tracking tags. + Ensure all **approvals** are captured before live deployment. + Oversee deployment windows and real-time monitoring of campaign sends; escalate issues promptly. **5. Data Compliance & Governance** + Ensure all campaigns comply with internal governance policies and regional data privacy regulations (GDPR, CCPA, etc.). + Coordinate with data governance leads to apply appropriate **consent, opt-out, and suppression** logic in segmentation and delivery processes. + Manage **seed lists** , proofs, and audit logs as part of operational documentation. **6. Reporting & Optimization** + Partner with analytics teams to interpret performance reports and derive insights for future optimization. + Track **operational KPIs** like send success rate, delivery errors, and execution timelines to improve campaign efficiency. + Maintain documentation and retrospectives for all major campaigns and apply learnings to future executions. **Day-to-day, your role includes:** + Executing cross-channel execution for marketing communications on CRM Platform(s) including email, SMS, and Push Notifications + Performing basic hygiene QC of test cases on out-going email, SMS or Push Notifications messages + Collaborating with internal teams effectively to understand the CRM journey and stakeholder(s) perspective on delivering CRM journey activation + Collaborating with internal teams to ensure CRM key performance indicators within CRM platform(s) are captured and monitored + Contributing insights as a participating team member to improve support processes, reducing delivery time, and improving delivery satisfaction + Participating in improving CRM service delivery processes, such as automating manual processes and increase service capabilities. + Working in an Agile team that owns integral parts of the system, designing and delivering quality stable solutions + Performing ongoing CRM platform administration + Experience working in iterative projects, and with deployment strategies/processes (staging/testing environment vs. production/live environment) + Leverage available documentation, training, team resources, and vendor support teams to administer CRM platform(s) + Supporting debugging, monitoring, and control during production, go-live and post-launch phases + Lead & train the junior **Qualifications** + 5–6 years of experience in **campaign operations** , **CRM marketing** , or **MarTech project management** , ideally within enterprise environments. + Strong hands-on experience with **Adobe Campaign v8** or v7/classic. + Familiarity with **Adobe RTCDP** and audience activation processes. + Understanding of **audience segmentation, campaign logic, personalization, and lifecycle marketing strategies** . + Strong project management and coordination skills across cross-functional teams. + High attention to detail and a structured approach to QA, documentation, and process governance. **Preferred Qualifications** + Certification on **Adobe Campaign V8** and or **RTCDP** + Experience with **Adobe Experience Platform (AEP)** , especially Query Service, Segment Builder, and Identity Services. + Basic proficiency in **HTML, SQL, JavaScript** , or understanding of dynamic content scripting in Campaign v8. + Experience in **regulated industries** such as finance, telecom, or healthcare is a plus. + Hands-on experience with one or more of the following CRM platforms: + Salesforce Marketing Cloud (including Journey Builder and Email Studio) + Marketing Cloud Account Engagement (formerly Pardot) + Netcore Cloud + Mailchimp + HubSpot + Braze + Demonstrating knowledge of email marketing best practices, email databases, segmentation and matrix. + Experience in advertising/marketing, building EDM, and maintaining customisations on CRM platform Familiarity with **JIRA, Workfront, Confluence** , or similar project tracking tools. + Proficient and familiar working in a technical & digital environment. + Proficient with Microsoft business applications (Word, Excel, PowerPoint). + Detail oriented, organized, and a multi-tasker. + Understanding or interest in event-driven services, automation and continuous delivery. + The ability to work productively as part of an Agile team. + Ability to work independently, and collaboratively in a cross-cultural and global environment. + A desire to continually improve how you and your teamwork. + The ability to document and communicate clearly and effectively with your team, managers, and stakeholders. + Knowledge in best practices including data security requirements, CAN SPAM compliance, etc. is an added advantage. + Prepare training for the team member to learn and pick up new technologies. Got what it takes? We’d love to hear from you. Digitas is an equal opportunity employer. **Additional information** + Generous leave entitlements, including birthday leave, rest day and family care leave. + Office closure for World Mental Health Day 10th October. + Additional Company closure for all 4 major festive Celebrations + Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. + Life and personal accident insurance and group hospitalization and surgery. + A hybrid working schedule and with Friday disconnects. + Rest Relax & Recharge - office closure last week of December every year. + Phone Allowance