**Description:** + Build, maintain, and strengthen relationships with print, digital, and broadcast media, as well as influencers and content creators. + Proactively pitch stories and press releases to local and national media to secure high-quality coverage. + Draft and distribute press releases, media invites, backgrounders, and talking points in alignment with brand strategy. + Curate and manage hotel walkthroughs, media dining experiences, influencer engagements, and FAM events. + Collaborate with the team for integrated campaigns and brand storytelling. + Maintain media contact lists, coverage trackers, PR clippings, and monthly performance reports. + Stay up to date with industry trends and proactively identify media opportunities and partnerships. **Qualifications:** + Bachelor’s degree in PR, Communications, Journalism, Marketing, or a related field. + 1–3 years of relevant experience in PR, ideally in hospitality, lifestyle, or with a reputed PR agency. + Strong network and working relationships with regional and national media outlets. + Excellent communication skills — both written and verbal. + A flair for storytelling, strong organizational abilities, and attention to detail. + Comfortable working in a fast-paced environment with deadlines. **Primary Location:** IN-WB-Kolkata **Organization:** Hyatt Centric Ballygunge Kolkata **Job Level:** Full-time **Job:** Global Marketing **Req ID:** KOL004067 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.