Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections. In This Role, You Will: We are seeking a Hubspot Automation Specialist to manage our Hubspot instance and optimize our lead nurturing processes. This role requires a detail-oriented individual with a strong background in marketing automation, data analysis, and campaign management. You will collaborate with cross-functional teams to enhance our marketing efforts and drive engagement with our audience. Key Responsibilities: • Hubspot Administration: o Manage and maintain the Hubspot instance, ensuring data integrity and optimal performance. o Configure and troubleshoot Hubspot tools, including CRM, marketing automation, and reporting features. • Mergers and Acquisitions: o Fully scope the Hubspot instance of acquired companies o Document all Hubspot-related processes for new acquisitions o Provide insight into possible migration/integration of Hubspot instances and identify areas of opportunity. • Lead Nurturing Optimization: o Develop and implement lead nurturing strategies to improve conversion rates and customer engagement. o Analyze the effectiveness of existing nurturing campaigns and make data-driven recommendations for enhancements. • Cross-Functional Collaboration: o Work closely with marketing, sales, and product teams to align strategies and ensure seamless execution of campaigns. o Communicate insights and updates to stakeholders, ensuring alignment on goals and objectives. • Reporting & Analysis: o Monitor and analyze key performance metrics to assess the success of automation initiatives. o Prepare regular reports and Here's What You Need: Qualifications: • Bachelor’s degree in marketing, Business, or a related field. • 3+ years of experience with Hubspot or similar marketing automation platforms. • Proven experience in lead nurturing strategies and campaign optimization. • Strong analytical skills with the ability to interpret data and derive actionable insights. • Excellent communication skills. • Ability to work collaboratively in a fast-paced environment.