Panama
1 day ago
TA Marketing Specialist

We are seeking a creative and strategically minded content professional to support our brand’s digital engagement efforts. In this role, you’ll be responsible for crafting compelling content across various online platforms to drive engagement, build community, and support overall brand awareness.

 

Key Functions:

Design and execute content strategies tailored to different digital channels (e.g., LinkedIn, Instagram, Facebook, TikTok). Produce engaging written and visual materials that align with brand messaging. Monitor digital trends and audience behaviors to inform content direction. Work closely with internal partners such as design, communications, and business teams. Draft effective copy for social media, blogs, newsletters, and more. Track performance data and recommend improvements based on analytics.

Requirements:

Strong understanding of digital media platforms and content best practices. Previous experience in content creation, digital marketing, or communications. Excellent communication skills in English and Spanish. English proficiency at B2 level or above. Strong creative thinking and attention to tone, voice, and detail. Ability to multitask and work independently in a fast-paced environment. English Level Required: B2 or higher

Summary of Required Knowledge – Social Media & Content Creation:

Platform Expertise: Solid understanding of major social media platforms (e.g., Instagram, LinkedIn, Facebook, TikTok), including their features, audience behaviors, and content best practices. Content Strategy: Ability to develop and execute content plans aligned with brand goals, audience insights, and platform algorithms. Needs to be able to work on-site when needed. 
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