PENNYMAC Pennymac is (NYSE: PFSI) is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market. At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey. A Typical Day Drive growth initiatives for Third Party Origination (TPO) by developing dynamic market strategies to increase market share in the TPO Channel. Provide strategic direction to guide marketing efforts and prioritization in alignment with growth strategies. The SVP, TPO Market Strategy will: Strategic Market Leadership: Develop and articulate comprehensive TPO market strategies, translating executive vision into actionable marketing direction Conduct thorough market analysis, leveraging data and insights to identify growth opportunities and target high-producing Loan Officers Identify and curate customer insights based on market research (primary and secondary) and customer data to develop actionable marketing segments and personas. Utilize these insights to co-develop actionable marketing strategies with the marketing team. Represent the voice-of-customer in marketing plan development and content creation Provide strategic oversight and guidance to marketing teams on campaign development, content creation, and execution, ensuring alignment with defined strategies Collaborate with marketing to evaluate marketing campaign effectiveness, and optimize marketing spend and investment as appropriate. TPO Channel Engagement: Develop and refine strategies for engaging and activating TPO Clients, focusing on providing value and building strong relationships Represent Pennymac as a thought leader in the TPO space, contributing to industry discussions and fostering strategic partnerships Focus efforts to increase channel market share Production & Content Strategy: Provide strategic direction for TPO marketing initiatives; including the development of communication plans, creating marketing materials, and executing promotional campaigns Establish social media objectives that drive brand awareness and generate leads / loan submissions Guide the development of marketing efforts that address the specific needs and interests of Loan Officers, driving engagement and brand awareness Analyze marketing performance data and gather feedback to inform strategic adjustments and optimize marketing effectiveness. Collaboration & Communication: Collaborate closely with internal teams, including Marketing, Sales, Business Development and operations to align strategies and execute initiatives Build strong relationships with external partners, such as trade organizations and key broker partners, to enhance Pennymac's market presence Communicate Pennymac’s strategies effectively with Loan Officers, Mortgage Brokers, and Non-Delegated Mortgage Bankers and obtain feedback to understand their needs and provide support What You’ll Bring Minimum 10 years of experience in mortgage lending, with a strong focus on the Third Party Origination (TPO) channel. Minimum 8 years of Marketing experience in the mortgage industry (preferably TPO). Deep understanding of the TPO market, including Loan Officer needs, industry trends, and competitive landscape. Proven track record of developing and executing successful marketing campaigns targeted at mortgage professionals. This includes experience with various marketing channels, such as digital marketing, social media, events, and content marketing. Solid grasp of mortgage products, guidelines, regulations, and industry trends, especially as they relate to marketing. Excellent communication, presentation, and writing skills. Strong analytical skills and experience using data to inform marketing strategies, measure campaign effectiveness, and optimize performance. Social media expertise with a proven ability to drive engagement. Highly motivated and results-oriented individual with a strong ability to take initiative, manage projects independently, and drive results. Solid understanding of social media platforms and best practices for engaging with target audiences. This includes experience with content creation, community building, and social media advertising. Proven ability to lead and inspire teams, build consensus, and collaborate effectively with internal and external stakeholders. Why You Should Join As one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do. Pennymac is committed to conducting a business that makes positive contributions and promotes long-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported. Benefits That Bring It Home: Whether you're looking for flexible benefits for today, setting up short-term goals for tomorrow, or planning for long-term success and retirement, Pennymac's benefits have you covered. Some key benefits include: Comprehensive Medical, Dental, and Vision Paid Time Off Programs including vacation, holidays, illness, and parental leave Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations) Retirement benefits, life insurance, 401k match, and tuition reimbursement Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships We value the hard work and dedication of our employees. In addition to a competitive salary, positions may offer bonus opportunities. To learn more about our benefits visit: https://pennymacnews.page.link/benefits Compensation: Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below: Lower in range - Building skills and experience in the role Mid-range - Experience and skills align with proficiency in the role Higher in range - Experience and skills add value above typical requirements of the role Some roles may be eligible for performance-based compensation and/or stock-based incentives awarded to employees based on company and individual performance. #TPO Salary $110,000 - $170,000 Work Model REMOTE